Joanne Low
Marketing Strategist
Experienced Marketing Manager and PR Strategist with Expertise in Campaign Management and Brand Development
Summary
Joanne Low is a Marketing Manager and PR Strategist with a Master of Arts in Communication from RMIT University and a Bachelor of Business Studies from Massey University. She has over a decade of experience assisting businesses with marketing strategies, brand development, campaign management, website and social media management, copywriting, public relations, and event management. Joanne has worked in various marketing roles, including Marketing Manager at Bright Owl Marketing, Marketing Principal at Intouch Marketing, Marketing Manager at Western Union Business Solutions, and more, where she achieved revenue growth and developed successful marketing campaigns.
Experience
The IT Department
Marketing Manager (Part-time) (2016 - 2018)
Conceptualised and executed marketing campaigns, managed brand strategy, customer experience, segmentation, and budgets. Oversaw sponsorships, events, market research, and lead nurturing activities. Provided communication advice to senior executives.
Bright Owl Marketing
Marketing Manager and Coach (2015 - current)
Assisted small medium businesses with marketing and public relations strategies. Managed brand development, campaign and website management, social media, copywriting, public relations, and events. Conducted marketing workshops and engaged in business development activities.
Intouch Marketing Croydon
Marketing Principal (2014 - 2014)
Assisted businesses with marketing and public relations activities, including brand development, campaign and website management, social media, public relations, and events.
Peak Thai Restaurant
Marketing and Communications Consultant (Contract) (2013 - 2014)
Developed marketing and PR strategies to boost foot traffic and brand profile. Created marketing plan, website copy, menu, logo, flyers, and press releases.
Western Union Business Solutions
Marketing Manager - Asia Pacific (2010 - 2012)
Led end-to-end marketing campaigns for the Asia Pacific region. Developed go-to-market plans, managed budgets, sponsorships, market segments, and affiliate campaigns. Advised on communication strategies and supported global marketing initiatives.
MWH
Marketing Manager (2009 - 2009)
Implemented marketing and digital campaigns, provided communication advice to senior leaders, managed CRM system, and supported business development and global projects.
Data #3
National Marketing Communications Executive (2007 - 2008)
Strategized branding, messaging, corporate communication, and PR. Developed external and internal communication plans, maintained media relationships, managed brand development, and created communication materials. Mentored junior staff and improved the company's brand profile.