Janet Pech

Relaunched marketing consultancy providing fractional CMO services and strategic marketing for B2B tech organizations. Specialising in go-to-market strategy, demand generation, and AI implementation consulting across multiple regions. Offering services through retainers, projects, and flexible remote delivery.

Built and led the marketing function for a high-growth SaaS startup, focusing on ABM, pipeline growth, and marketing automation. Achieved over $110,000 in new sales, established structured nurture streams, and ensured executive alignment with revenue goals.

Led revenue marketing efforts through ABM, digital campaigns, and events. Enhanced digital presence, increased lead generation, and optimized GTM strategy for Internet of Things products. Improved web traffic, lead quality, and engagement.

Orchestrated integrated campaigns and lead generation plans, fostering cross-functional collaboration. Pioneered B2B customer email marketing nurture streams and led agile marketing initiatives, improving project delivery and market penetration.

Devised marketing strategies for Cisco's SD-WAN digital and product programs, focusing on content creation, lead generation, and product launches. Led content creation, global launches, and analyzed content performance to optimize reach and engagement.

Drove GTM strategies for AI/HPC product launches, content strategy, and lead generation activities. Orchestrated multi-day virtual showcases, strategic partnerships, and extensive competitive and customer research, achieving significant sales and brand visibility results.

Built and operated a marketing consultancy serving clients across the US and Australia. Delivered content strategy, digital campaigns, and go-to-market planning, driving measurable growth. Paused operations in March 2024 to pursue a full-time executive role. Relaunched September 2025.

Advanced digital, social media, demand generation, and content initiatives for Microsoft’s Government Cloud Suite. Led content and digital marketing strategies, resulting in substantial sales revenue, increased web traffic, and significant growth in government prospects.

Managed team in strategic event planning, branding, communications, public relations, and inbound marketing for a SaaS workflow automation software, elevating the company's engagement and outreach. Led the creation of a digital style guide and subsequent revamp of the company’s website and marketing collateral.

Led product development, digital marketing, and market expansion across international markets. Managed website creation, marketing teams, and go-to-market strategies, driving significant traffic growth and user engagement.