Janet Pech

Led marketing strategy for a high-growth SaaS startup, building core GTM infrastructure across ICP definition, ABM, demand generation, and product marketing. Shifted inbound-only efforts to account-based pipeline development, driving +20% ARR growth.

Led revenue marketing efforts through ABM, digital campaigns, and events. Enhanced digital presence, increased lead generation, and optimized GTM strategy for Internet-of-Things (IoT) products. Improved web traffic, lead quality, and engagement.

Marketing consultancy providing fractional CMO services and strategic marketing for B2B tech (SaaS, hardware, and Artificial Intelligence) organisations. Specialising in go-to-market strategy, demand generation, and AI implementation consulting across multiple regions. Offering services through retainers, projects, and flexible remote delivery.

Devised marketing strategies for Cisco's SD-WAN digital and product programs, focusing on content creation, lead generation, and product launches. Led content creation, global launches, and analyzed content performance to optimize reach and engagement.

Drove GTM strategies for AI/HPC product launches, content strategy, and lead generation activities. Orchestrated multi-day virtual showcases, strategic partnerships, and extensive competitive and customer research, achieving significant sales and brand visibility results.

Advanced digital, social media, demand generation, and content initiatives for Microsoft’s Government Cloud Suite. Led content and digital marketing strategies, resulting in substantial sales revenue, increased web traffic, and significant growth in government prospects.

Managed team in strategic event planning, branding, communications, public relations, and inbound marketing for a SaaS workflow automation software, elevating the company's engagement and outreach. Led the creation of a digital style guide and subsequent revamp of the company’s website and marketing collateral.