Summary
Need marketing expertise that accelerates growth?
I'm Jane – a senior marketing strategist with 25+ years driving measurable business results through compelling storytelling and data-driven campaigns.
I translate complex technical solutions into persuasive value propositions that resonate with C-suite decision-makers and procurement committees. With deep understanding of buyer psychology in B2B and government markets, I specialise in competitive positioning, stakeholder engagement, and multi-channel campaign development that delivers results.
My expertise spans market analysis, differentiated messaging strategies, and cross-functional team leadership to create cohesive brand narratives. I leverage AI and digital tools to maximise marketing effectiveness while balancing creative excellence with commercial rigor across multi-million-dollar opportunity pipelines.
Why Commercial Leaders Choose Me
My bid management background uniquely positions me at the intersection of marketing (messaging, positioning), sales (deal strategy), operations (delivery planning), and finance (commercial modelling), enabling holistic value creation across your organisation.
Flexible Engagement Models
Embedded Fractional Support: Integrate seamlessly into your team 2-3 days per week during critical campaigns, delivering senior-level strategic leadership without full-time overhead.
Capability Building: Establish marketing infrastructure from scratch: templates, processes, content libraries, and team training that creates long-term self-sufficiency.
Strategic Campaign Planning: Preemptive opportunity qualification, stakeholder relationship building, and competitive positioning that sets you up to win before the RFP drops.
The Commercial Advantage: Enterprise-level marketing capability without $250K+ fixed costs. Perfect for organisations with 5-10 major opportunities annually requiring strategic expertise.
Experience
BidWrite Consulting, Training and AI
Senior Bid Consultant (2025 - 2025)
Specialised in helping clients secure contracts in Defence, IT, Facilities Management, and Professional Services. Led bid planning, diagnostic reviews, live bid support, client relationship management, and opportunity development. Supported team development and account growth.
ANZ Worldline Payment Solutions
Bid Manager (2022 - 2025)
Led bid development activities for qualified deals in Large Enterprise and Government sectors. Managed successful projects, collaborated with partners, designed presentation decks, and streamlined tender processes. Recognised with awards for performance and contribution.
K20 Architecture
Head of Bids, Brand & Client Relations (2019 - 2022)
Managed bid management for architectural projects, delivered bid support, and led marketing strategy. Increased bid win rate, implemented RFPIO and HubSpot, and chaired the K20 Steering Committee.
GJK Facility Services
Senior Bid Writer (2019 - 2022)
Supported Business Development team in high-value tenders in transport and educational sectors. Led proposal teams, managed bid development, and collaborated with executives to shape bid strategies and solutions. Improved efficiency through centralised Content Library maintenance.
Camp Australia OSHC
National Tender Writer (2018 - 2019)
Managed bid responses for complex tenders aligned with quality frameworks. Collaborated with experts to craft tailored responses and facilitated post-submission debriefs for continuous improvement. Implemented document management protocols and built a client-centric Content Library.
Spotless Facility Services (Downer Group)
Bid Writer (2017 - 2018)
Delivered bid responses across diverse sectors, securing revenue and managing projects. Translated technical concepts into client-focused content and managed multiple projects in a high-pressure environment.
Qualifications
BA Marketing (2004)
University of Adelaide