Jacqueline Mills
Chief Marketing Officer
Experienced Brand & Marketing leader who develops customer-centric strategy designed to deliver growth and engagement.
Summary
Commercially astute and customer-focused Brand, Marketing, and Communications professional with expertise in brand strategy, customer experience, market research, digital marketing, and stakeholder engagement. Proven track record of driving revenue growth and implementing innovative strategies built on data and insights. Skilled in leadership and strategic communications, available to partner with your business to deliver:
- Customer strategy that is built on sound data insights, ensuring your customers’ voices are heard.
- Brand strategy that is aligned with your purpose, clearly understood within your business and consistently delivered to differentiate you in the market.
- Marketing plans that ensure tactical activities align with strategic intent.
- Content strategy that powers strategic marketing through compelling, customer-centred content.
Experience
Capricorn Society Limited
Chief Experience Officer and Head of Marketing (2021 - 2024)
Led member-centric approach, revamped brand strategy, and increased membership by 34%. Amplified social media presence and enhanced digital experience for members. Implemented CX strategy, including voice of member program.
QBE INSURANCE
Head of Sales & Relationship Management, WA/SA/NT (2019 - 2021)
Achieved 4% increase in revenue, transformed customer experience, and established prospect pipeline management. Led team to exceed targets and enhance customer value proposition.
Insurance Australia Group (IAG)
Head of Commercial & Enterprise Services (2015 - 2017)
Developed strategic planning for Agribusiness segment, negotiated high-profile sponsorships, and launched community engagement strategies leading to improved NPS. Led external communications during major events.
Wesfarmers Insurance (WFI)
Head of Marketing & Distribution (2010 - 2015)
Led national distribution and marketing strategies, increased revenue by 37%, and achieved record EBITA. Developed brand strategy, expanded business to multiple locations, and enhanced digital presence.
Qualifications
GAICD (2010)
Australian Institute of Company Directors
MBA (2003)
University of Western Australia
BSc (Hons) Statistics (1994)
University of Reading