Jackie Cadorin
Marketing Strategist
Results-driven Marketing Operations Specialist helping marketing teams achieve their objectives and deliver successful campaigns
Summary
Jackie brings 10+ years of international B2B marketing operations, insights and management experience to her next role. She is a specialist in lead & data operations and analytics, marketing automation, CRM/MRM strategy & best practice, and highly experienced in all aspects of field marketing. Friendly and approachable, Jackie is comfortable engaging with multiple stakeholders from all management levels and disciplines to help marketers achieve their objectives and deliver successful outcomes.
Combining her marketing operations expertise with her background in field marketing, Jackie partners with marketing teams to optimise campaigns and processes, and understands the challenges facing marketers on a daily basis.
Her skill set is diverse, and includes:
• analysis of funnel, pipeline, and campaign spend
• lead process optimisation
• campaign planning and execution strategy
• database/CRM/MRM strategy and best practice
• technology rollout to field teams
• data quality, governance and compliance
Experience
ServiceNow
Marketing Operations Manager APJ (2019 - 2022)
At ServiceNow, Jackie provided best-practice insights & solutions in all aspects of campaign operations, marketing automation, data management and compliance, both at the APJ and global levels.
She was a core team member for the global rollout of various technologies, and was the global lead in designing ServiceNow’s data acquisition framework.
Adobe
Marketing Operations Lead, APAC (2014 - 2019)
In her role at Adobe, Jackie drew on years of experience as a Field Marketing Manager to partner with the Enterprise marketing team, data teams and US- and India-based technical specialists to optimise and deliver the best possible marketing results.
As APAC marketing operations lead, she provided technical & best-practice support in Salesforce.com, Adobe Campaign, lead management and campaign structure to the marketing and sales teams across Experience Cloud, Document Cloud & Creative Cloud businesses.