Hwi So
Digital Marketing Strategist
Experienced Digital Marketing Specialist skilled in creating viral ads and maximizing conversions.
Summary
Professional Digital Marketer with over 7 years of experience in paid digital advertising, digital strategy, lead generation, B2B, e-commerce, funnel building, and direct response copywriting. Skilled in creating viral Facebook and Instagram ads, optimizing stores and funnels for conversion, and maximizing AOV. Expertise in Facebook advertising, direct response advertising, lead generation, and e-commerce. Experienced in managing 7-figure ad spends, developing marketing campaigns, and creating tailored advertising campaigns. Trained in high-level copywriting techniques, creating viral video ads, and email marketing. Proficient in Shopify, Pinterest, TikTok advertising, and cold email outreach.
Experience
PROFITABLE TRADIE
Content Manager (2020 - 2021)
Lead generation for high ticket coaching program. Conducted paid digital advertising for lead generation, assisted in delivering quality leads, and contributed to the sales process. Provided coaching for tradie businesses and developed an outbound cold email system.
KING KONG AGENCY
Senior Paid Social Specialist (2019 - 2022)
Personal Media buyer for Sabri Suby, managing campaigns for his best-seller 'Sell Like Crazy' book. Managed Tier 1 client campaigns with 7-figure ad spends. Oversaw top B2B clients with minimum ad spends of $300,000 AUD per month. Developed digital strategies for lead generation and client campaigns.
EIGHT LOOP SOCIAL
Digital Strategist (2019 - 2020)
Head of digital strategy for tier 1 clients at 8 Loop Social. Created funnels, developed marketing campaigns, and managed media buying for over 30 clients.