Hope Griffiths
Marketing Manager
Experienced Marketing Specialist with Expertise in Campaign Management and Strategic Development
Summary
Highly motivated Marketing Specialist with over 11 years of experience creating and managing marketing campaigns in Automotive, Fitness, Finance, Healthcare, and Fashion. Skilled in CRM, analytics, and developing strategic campaigns from concept to completion. Demonstrated ability in campaign management, data analysis, time management, and attention to detail. Experienced in managing high-profile campaigns and international projects.
Experience
Monash University
Communications Adviser (2025 - current)
Led creation of high-quality communications across multiple channels. Provided expert advice to key stakeholders and managed communication projects using Asana.
Publicis Groupe
Senior CRM Account Manager (2025 - 2025)
Managed multiple CRM marketing journeys and campaigns. Developed strong client relationships and streamlined internal processes.
The University of Melbourne
Admissions & Selections Officer (2024 - 2024)
Managed admission process for undergraduate, graduate courses. Coordinated student data and interviews, reviewed applications, and responded to student enquiries.
PureGym
Senior CRM Marketing Manager - Member Communications (2022 - 2024)
Managed member communication journeys and projects across UK, USA, and Switzerland. Led CRM Marketing Communication plan, built stakeholder relationships, and used Braze analytics for decision-making.
The UK’s third largest Building Society
Campaign Manager (2022 - 2022)
Mapped member communication lifecycle journeys, implemented new communication opportunities, and analysed customer data to optimize communications. Led innovations and managed social media channels.
Yorkshire Building Society
Direct Acquisition Marketing Executive (2015 - 2022)
Managed campaigns and partnerships, developed new campaign ideas, monitored performance, and coordinated with external agencies and partners.
Benenden Health
Direct Acquisition Marketing Executive (2014 - 2015)
Managed campaigns, developed new ideas, monitored performance, coordinated with agencies, and provided support for customer services. Created Recommend a Friend campaign and acquired new members.
La Redoute
Marketing & PR Assistant - University Work Placement (2012 - 2013)
Managed direct mail, PR activities, and campaign promotions. Reduced PR expenditure, organized press day and internal Road Show, and managed Look Book creation.
Qualifications
BA Honours Business & Management (2014)
Leeds Metropolitan University