Henny Sim
Marketing Strategist
Experienced Sales Development Leader with Expertise in B2B SaaS Growth and Team Building
About
Henny Sim is a Sales Development and Enablement leader with over 10 years of experience in B2B SaaS, specialising in building, optimizing, leading, and scaling SDR/BDR teams across multiple regions. He excels in creating high-performing outbound and hybrid motions, designing compelling cadences, and implementing MEDDIC-based discovery frameworks. Henny has a track record of consistently exceeding targets, promoting team members to senior roles, and driving significant revenue growth. His expertise spans CX, FinTech, Cybersecurity, and MarTech industries.
Experience
Thematic | SaaS CX
Manager, APAC & US, Sales Development (2024 – Present)
Lead and developed a remote SDR team, designed onboarding programs, built outbound cadences, and improved performance metrics, surpassing pipeline contribution targets. Generated $350K in new business across various sectors.
GlobalData | SaaS
Business Development Manager (2022 – 2024)
Managed APAC GTM strategy, implemented qualification programs, conducted performance reviews, and drove cross-functional collaboration resulting in improved lead-to-opportunity conversion. Closed multi six-figure deals and exceeded quota consistently.
Ascendia Works | SPO SaaS
Manager, Business Development (2019 – 2022)
Built and scaled a remote BDR/SDR team, focused on meeting quality, designed onboarding and training programs, and implemented scalable outreach strategies across diverse campaigns. Exceeded opportunity pipeline contribution targets per campaign.
SaleCycle| MarTech
APAC Head of Sales Intelligence (2016 – 2019)
Led a team of AEs, created onboarding programs, developed outbound strategies, managed full sales cycle, and implemented data-driven CRM workflows resulting in increased lead-to-opportunity conversion and annual revenue growth. Met individual and team targets consistently.
Thomson Reuters (LSEG)| FinTech
APAC Head of Sales Development (2009 – 2016)
Built and led APAC Sales Development teams, redesigned onboarding programs, implemented KPIs, territory expansion strategies, and go-to-market improvements. Increased market share, penetration, and facilitated cross-functional alignment, resulting in performance improvements and market growth.
Key Skills
Key Industries
Ready to work with Henny Sim?
Get matched with Henny Sim or another top marketing consultant in minutes.