Henny Sim
Marketing Strategist
Experienced Sales Development Leader with Expertise in B2B SaaS Growth and Team Building
Summary
Henny Sim is a Sales Development and Enablement leader with over 10 years of experience in B2B SaaS, specialising in building, optimizing, leading, and scaling SDR/BDR teams across multiple regions. He excels in creating high-performing outbound and hybrid motions, designing compelling cadences, and implementing MEDDIC-based discovery frameworks. Henny has a track record of consistently exceeding targets, promoting team members to senior roles, and driving significant revenue growth. His expertise spans CX, FinTech, Cybersecurity, and MarTech industries.
Experience
Thematic | SaaS CX
Manager, APAC & US, Sales Development (2024 - current)
Lead and developed a remote SDR team, designed onboarding programs, built outbound cadences, and improved performance metrics, surpassing pipeline contribution targets. Generated $350K in new business across various sectors.
GlobalData | SaaS
Business Development Manager (2022 - 2024)
Managed APAC GTM strategy, implemented qualification programs, conducted performance reviews, and drove cross-functional collaboration resulting in improved lead-to-opportunity conversion. Closed multi six-figure deals and exceeded quota consistently.
Ascendia Works | SPO SaaS
Manager, Business Development (2019 - 2022)
Built and scaled a remote BDR/SDR team, focused on meeting quality, designed onboarding and training programs, and implemented scalable outreach strategies across diverse campaigns. Exceeded opportunity pipeline contribution targets per campaign.
SaleCycle| MarTech
APAC Head of Sales Intelligence (2016 - 2019)
Led a team of AEs, created onboarding programs, developed outbound strategies, managed full sales cycle, and implemented data-driven CRM workflows resulting in increased lead-to-opportunity conversion and annual revenue growth. Met individual and team targets consistently.
Thomson Reuters (LSEG)| FinTech
APAC Head of Sales Development (2009 - 2016)
Built and led APAC Sales Development teams, redesigned onboarding programs, implemented KPIs, territory expansion strategies, and go-to-market improvements. Increased market share, penetration, and facilitated cross-functional alignment, resulting in performance improvements and market growth.