
Helen M
Chief Marketing Officer
Experienced Senior Marketing Executive and Strategist with 35+ years of diverse industry experience in creating winning market positions and driving f
Summary
Helen Morgan is an experienced senior marketing executive and strategist with over 35 years of experience in marketing, including advertising, marketing management, and executive management. She excels in creating winning market positions, leading strategic marketing initiatives, and driving financial improvements. Helen has worked with a diverse range of industries and clients, including startups and top-tier firms like FedEx, Telstra, and Suncorp. Her recent positions as a Senior Marketing Consultant and Independent Consultant display her expertise in strategic planning, marketing audits, client management, and business development. Helen's achievements include assisting startups in achieving significant revenue growth, leading global repositioning strategies, and reviving struggling businesses. She holds a Diploma of Art and has completed relevant courses in executive leadership, project management, and business strategy.
Experience
Gibsons Business Consulting
Marketing and People Management (2018 - 2022)
Managed marketing and people operations for clients like LifeFlight and Cookon, executing rebranding strategies and HR initiatives to drive business repositioning.
Vie Marketing
Marketing Consultant (2016 - 2018)
Provided marketing services to various clients, including NDS Tasmania and Prospera, focusing on disability support and financial management software.
Independent Consultant
Senior Marketing Consultant (2013 - current)
Formed and managed external Marketing departments for key clients, including Plenty Foods and Garstone. Conducted strategic reviews, marketing audits, and developed business and market planning strategies.
9 Strategic
Marketing Director (2013 - 2016)
Led marketing initiatives for major clients such as Tritium and Unisearch, facilitating expert witness procurement and electric vehicle fast charging solutions.