Helen Cheeseman
Marketing Strategist
Strategic Marketing Leader with Expertise in Brand & Innovation Planning
Summary
Helen brings more than two decades of experience shaping Sales, Category, and Marketing strategy across Australia and the UK, partnering with brands in FMCG, Retail, Health, and NFP — from high‑growth start‑ups to established global organisations.
Helen is energised by uncovering what drives performance, pinpointing what holds businesses back, and translating those insights into strategic initiatives that create real momentum. Future‑focused, she thrives in creative and unconstrained environments, and loves collaborating with others to spark meaningful, positive change.
Experience
Miele Australia
Category Marketing Manager (2025 - 2025)
Responsible for Dishwashing and Refrigeration categories, developing long-term strategies, and managing relationships with trade customers to maximize sales and profitability.
General Mills Australia
Marketing Contractor Snacks (2024 - 2025)
Led the Nature Valley NPD localization plan, developed a 3-year innovation pipeline, and contributed to marketing strategies for Nature Valley and Fibre One brands.
Freudenberg Home & Cleaning Solutions
Marketing Consultant (2024 - 2024)
Managed the Vileda portfolio, developed marketing plans, launched new products, and proposed new initiatives for the marketing team.
Bega Dairy & Drinks
Head of Marketing Milk Beverages (2022 - 2023)
Led the marketing of the Milk Beverages portfolio, achieving strong volume and profit growth, brand positioning, and sustainability initiatives.
Ruckus Energy Co.
Head of Marketing (2022 - 2022)
Established marketing division, developed growth strategy, managed brand positioning, and led communications and member retention campaigns for a Sydney-based App startup.
Ruckus Energy Co.
Member Acquisition & Experience Manager (2021 - 2021)
Part of the strategic growth plan, focused on member acquisition, retention, and partnership opportunities, leading to significant increases in total members and app downloads.
Surf Life Saving Foundation
Campaign Strategy Manager Philanthropic and Charity Lotteries (2018 - 2019)
Developed national campaigns for philanthropic and charity lottery programs, achieving revenue growth and increased customer acquisition and retention.
Parmalat Australia
Portfolio Manager Milk and Juice brands (2016 - 2017)
Managed the White Milk & Juice portfolio, leading portfolio strategy development, innovative campaigns, and successful product launches.
Ward6 Australia
Strategic Planner OTC/Pharmaceutical brands APAC (2015 - 2016)
Developed brand and digital strategies for healthcare clients in APAC, won new business pitches, and led campaigns resulting in revenue growth and increased agency scope of work.
Qualifications
Bachelor Business - Marketing & Management (2000)
QUT