Helen Cheeseman
Marketing Strategist
Strategic Marketing Leader with Expertise in Brand & Innovation Planning
Summary
Helen is a strategic thinker with a BA in Business majoring in Marketing & Management. She excels in category, brand, and innovation planning with a proven track record in data interpretation and communication. Experienced in portfolio management, leadership, collaboration, and brand communications, she has worked for prominent brands like Miele, General Mills, and Bega. Helen is also skilled in new product development. Her career spans roles in various industries such as dairy, snacks, and energy, demonstrating strong achievements in revenue growth, brand positioning, and marketing strategy development.
Experience
Miele Australia
Category Marketing Manager (2025 - current)
Responsible for Dishwashing and Refrigeration categories, developing long-term strategies, and managing relationships with trade customers to maximize sales and profitability.
General Mills Australia
Marketing Contractor Snacks (2024 - 2025)
Led the Nature Valley NPD localization plan, developed a 3-year innovation pipeline, and contributed to marketing strategies for Nature Valley and Fibre One brands.
Freudenberg Home & Cleaning Solutions
Marketing Consultant (2024 - 2024)
Managed the Vileda portfolio, developed marketing plans, launched new products, and proposed new initiatives for the marketing team.
Bega Dairy & Drinks
Head of Marketing Milk Beverages (2022 - 2023)
Led the marketing of the Milk Beverages portfolio, achieving strong volume and profit growth, brand positioning, and sustainability initiatives.
Ruckus Energy Co.
Head of Marketing (2022 - 2022)
Established marketing division, developed growth strategy, managed brand positioning, and led communications and member retention campaigns for a Sydney-based App startup.
Ruckus Energy Co.
Member Acquisition & Experience Manager (2021 - 2021)
Part of the strategic growth plan, focused on member acquisition, retention, and partnership opportunities, leading to significant increases in total members and app downloads.
Surf Life Saving Foundation
Campaign Strategy Manager Philanthropic and Charity Lotteries (2018 - 2019)
Developed national campaigns for philanthropic and charity lottery programs, achieving revenue growth and increased customer acquisition and retention.
Parmalat Australia
Portfolio Manager Milk and Juice brands (2016 - 2017)
Managed the White Milk & Juice portfolio, leading portfolio strategy development, innovative campaigns, and successful product launches.
Ward6 Australia
Strategic Planner OTC/Pharmaceutical brands APAC (2015 - 2016)
Developed brand and digital strategies for healthcare clients in APAC, won new business pitches, and led campaigns resulting in revenue growth and increased agency scope of work.