Gabrielle Pritchard

Strategic marketing leadership on a part-time, contract basis for firms across A/NZ. Responsible for restructuring, refocusing, or accelerating marketing performance and customer experience for both B2B and B2C clients.

Led global marketing and customer success teams across ANZ, UK, and North America. Achieved significant results, including increased lead generation, brand awareness, and CSAT/NPS targets. Launched new revenue streams and partnerships.

Drove growth in Xero's partner channel, increasing SMB uptake and delivering revenue growth through a multi-channel, partner strategy.

Responsible for the New Zealand arm of an international sports and entertainment agency. Successfully rebuilt revenue streams, expanded vertical focus, and enhanced communications and creative service offerings.

Led brand strategy, loyalty program, and sponsorship strategy for Vodafone NZ, achieving significant milestones in customer loyalty, churn reduction, sponsorships, and brand refresh. Improved operational efficiency and agency contracts.

Founding member of a loyalty program team within Telstra, driving significant ARPU uplift and retention improvement. Successfully launched the loyalty program with positive results for brand consideration.

Led the agency's largest client, Commonwealth Bank of Australia, overseeing award-winning advertising campaigns and contributing to the client becoming Australia's most awarded financial advertiser.