Gabrielle Pritchard
Chief Marketing Officer
Experienced Marketing & CX Strategist with Transformation Expertise
Summary
Gabrielle Pritchard is a Marketing & CX strategist with over 20 years of experience in leadership, coaching, organisational transformation, marketing & CX strategy, Martech operations, brand and comms delivery, and insights/analytics. She has led global marketing and customer success teams, managed strategic projects for purpose-led businesses, and worked with various high-profile companies like Figured, Xero, Vodafone, and more. Gabrielle is skilled at restructuring and accelerating marketing performance, enhancing customer experience, and driving revenue growth through smarter systems and processes.
Experience
Yes Fractional
Fractional CMO/Marketing Consultant (2023 - current)
Strategic marketing leadership on a part-time, contract basis for firms across A/NZ. Responsible for restructuring, refocusing, or accelerating marketing performance and customer experience for both B2B and B2C clients.
Figured (Agtech SaaS)
GM Marketing & Customer Success – Global (2021 - 2023)
Led global marketing and customer success teams across ANZ, UK, and North America. Achieved significant results, including increased lead generation, brand awareness, and CSAT/NPS targets. Launched new revenue streams and partnerships.
Xero Partner Marketing (Contract)
Marketing (2020 - 2021)
Drove growth in Xero's partner channel, increasing SMB uptake and delivering revenue growth through a multi-channel, partner strategy.
Gemba
General Manager, NZ (2019 - 2020)
Responsible for the New Zealand arm of an international sports and entertainment agency. Successfully rebuilt revenue streams, expanded vertical focus, and enhanced communications and creative service offerings.
Vodafone
Head of Brand and Engagement (2016 - 2018)
Led brand strategy, loyalty program, and sponsorship strategy for Vodafone NZ, achieving significant milestones in customer loyalty, churn reduction, sponsorships, and brand refresh. Improved operational efficiency and agency contracts.
Telstra
Head of Movies: Thanks Loyalty (2012 - 2016)
Founding member of a loyalty program team within Telstra, driving significant ARPU uplift and retention improvement. Successfully launched the loyalty program with positive results for brand consideration.
BMF Advertising
Group Account Director (2008 - 2012)
Led the agency's largest client, Commonwealth Bank of Australia, overseeing award-winning advertising campaigns and contributing to the client becoming Australia's most awarded financial advertiser.
M&C Saatchi
Account Director (2007 - 2008)
Managed accounts for Optus, Qantas Frequent Flyer, and Bell Direct Online Share Trading, handling strategic responsibilities for these clients.