Francis Del Prado
Marketing Strategist
Experienced Marketing and Brand Strategist with Award-Winning Campaigns
Summary
Francis Elyon Del Prado is a versatile Marketing and Brand Strategist with 14 years of experience in sales, marketing, and brand management across consumer goods and media industries. He excels in leading end-to-end marketing campaigns, go-to-market strategies, and team collaboration. Francis has successfully redefined brand positioning, enhanced e-commerce UX/UI design, and executed multi-channel campaigns like "Boost Your 2025." He has managed diverse marketing efforts, achieved substantial growth, and received awards for Best Marketing Campaign and Most Outstanding Marketing Team. Francis is proficient in tools like Mailchimp, Klaviyo, Google Ads, Google Analytics, and more.
Experience
Digital Vanuatu Ltd
Sales & Marketing Manager (2023 - 2024)
Oversaw sales, marketing, and customer experience for home and entertainment products, leading diverse sales initiatives, enhancing customer experience, and driving substantial growth. Managed marketing efforts across various channels and supported brand repositioning campaigns. Won an award for Most Outstanding Marketing Team.
Cignal TV Inc.
Marketing Manager (2020 - 2023)
Focused on driving subscriber growth, fostering engagement, and enhancing user retention for Cignal Play. Implemented subscriber acquisition initiatives, managed cross-channel content strategies, activated brand communities, and improved user retention through pricing plans and digital wallet payments. Achieved significant business impact with increased subscriptions, revenue growth, and churn reduction.
ABS-CBN Broadcast Corporation
Brand & Content Marketing Lead (2020 - 2020)
Coordinated multi-channel campaigns to boost viewership for new live TV content, implemented strategies for platform growth, and developed brand essences and messaging playbooks.
Richprime Global Inc
Senior Brand Manager (2014 - 2018)
Managed brand and marketing lifecycle for Mattel's toy portfolio, achieving brand growth for Hot Wheels, and launching various marketing initiatives and trade events. Led the Hot Wheels 'Make It Epic' campaign, winning the Best Marketing Campaign award. Promoted to Marketing Head and guided integrated marketing services and creative teams.
FERN Inc.
Brand Manager (2013 - 2014)
Navigated a brand transition campaign for FERN-C, managed product reformulation, repackaging, and marketing activities, maintaining consumer trust. Launched new social media accounts and handled day-to-day brand transition activities.
Unisell Corporation
Associate Brand Lead (2011 - 2013)
Managed marketing initiatives for home and personal care brands, implemented sell-through strategies, in-store promotions, and trade initiatives like bundled-price promotions. Acquired foundational training in brand management, sales forecasting, and merchandising.