Donna Faye Baltazar
Digital Marketing Manager
Creative Growth, Streamlined Into Systems | From Book Launches to Digital Funnels to Brand Activations
Summary
For the past 8 years, I’ve partnered with coaches, consultants, wellness brands, and trade businesses across Australia, the Philippines, and beyond.
My sweet spot is blending creative storytelling with operational clarity, so businesses don’t just launch, they actually scale.
A few snapshots from my journey so far:
- Helped drive 165% revenue growth for Pure Goddess Health in under six months.
- Streamlined CBD Vets Australia’s outreach campaigns, making it easier for practitioners to sign up, resulting in a significant increase in vets joining the platform and engaging with their services.
- Built social campaigns with 2.5M+ TikTok views and a 50% jump in enquiries for an education brand.
- Supported multiple Amazon book launches, including 3 best-sellers that ranked in Amazon’s top categories, aligning email, social, and product funnels for long-term sales.
Clients often say I’m easy to work with and highly organised, I bring structure to the moving parts while keeping the human connection front and centre.
Experience
Australian Website Development (Sydney)
Digital Marketing Assistant (Remote) (2023 - 2023)
- Successfully exposed brand to 100,000+ target audience online
- Generated business leads
- Designed and executed organic & paid social media and advertising campaigns
Designer Emporio (Sydney)
Digital Marketing & Sales Assistant (Remote) (2023 - 2023)
- Reached 450,000+ targeted audience with minimal ad spend
- Contributed to significant sales growth
- Strategically planned and executed social media and advertising campaigns
Skills: Marketing Campaign Management
The Clarity Circle (UK)
Digital Marketing Specialist (Remote) (2023 - 2023)
- Achieved 415% Return on Advertising Spend (ROAS)
- Delivered rapid turnaround on marketing collaterals, including funnels, ad copy, and ad graphics
- Demonstrated strong problem-solving expertise
Skills: Web Analytics · Marketing Campaign Management
Carmel’s Garden (Sydney)
Marketing & Sales Administrative Assistant (Remote) (2022 - 2023)
- Managed scheduling and coordination for book launch and webinar events, ensuring seamless execution
- Handled administrative tasks such as email correspondence, data entry, and document organization, enhancing overall efficiency
- Demonstrated strong communication and customer service skills, resulting in high participant satisfaction during webinars and book launch events
Skills: Web Analytics · Marketing Campaign Management
Science of Prosperity (Contract - Sydney)
Marketing & Sales Administrative Assistant (Remote) (2022 - 2022)
- Generated high-quality leads through targeted advertising campaigns, contributing to increased client acquisition
- Managed ad campaigns, optimised ad spend, and provided regular performance reports to support data-driven decisions
- Organised and maintained a database of leads, ensuring timely follow-up and nurturing to convert prospects into clients
Skills: Marketing Campaign Management
Fearless Speaking Academy LTD. (UK)
Marketing-Sales & Client Administrative Assistant (Remote) (2021 - 2023)
- Oversaw daily operations and aligned them with the company's long-term vision
- Developed efficient systems and processes to streamline operations and restore order to complex workflows
- Managed CEO's schedule and email communication, integrated key business functions, implemented promotional strategies, coordinated operations, set and tracked goals, and produced engaging content across platforms
Skills: Web Analytics · Budget Management · Marketing Campaign Management
Jared Nichols Group (North Carolina, United States)
Digital Marketing Specialist & Administrative Assistant (Remote) (2019 - 2023)
- Safeguarded CEO's time and mental focus
- Established efficient email management schedule, allowing the CEO to address priority emails promptly
- Implemented and maintained organised systems for social media marketing, continuously enhancing reach and repurposing multimedia content
Skills: Web Analytics · Marketing Campaign Management
Squadhelp (Illinois, United States)
Social Media Coordinator (Remote) (2018 - 2020)
- Crafted unique content tailored to brand voices and target audiences
- Oversaw brand development across various platforms
- Conducted website updates (blog uploads) using WordPress, and designed graphics and promotional materials using Canva
The Happy World Company (UK)
Social Media Content Creator (Remote) (2017 - 2019)
- Created social media content and copywriting
- Edited photos and videos for social media platforms
- Drove social media growth and wrote SEO-friendly articles
Skills: Team Leadership
iPresence Digital Marketing, Inc. (NCR, Philippines)
Web Content Writer (2014 - 2019)
- Conducted comprehensive keyword research to optimise SEO and boost organic visibility
- Produced high-quality articles (800 to 2000 words daily) under strict deadlines
- Researched diverse topics to ensure accurate and engaging content