Darlene Flores
Digital Marketing Coordinator
Results-oriented B2B Sales and Key Account Management Specialist with 15+ years experience in Marketing and Sales
Summary
Darlene Flores holds an MBA in Marketing and Sales with a Bachelor's in Social Communication - Advertising. With over 15 years of experience, she is a results-oriented B2B Sales and Key Account Management Specialist. Darlene has excelled as a Business Executive, focusing on digital marketing strategies, performance campaign management, and sales growth. She has worked in diverse market niches and demonstrated expertise in SEO, B2B sales strategy, and team leadership. Proficient in tools like Google Analytics and platforms such as HubSpot, WordPress, and LinkedIn Ads.
Experience
Kaizen Digital Marketing
Business Executive (2021 - 2025)
Sale of digital solutions, consultancy for business optimisation, lead management, team management, negotiation of commercial contracts, and client relationship building. Specialised in Meta Ads, Google Ads, and LinkedIn Ads. Managed a commercial team and maintained relationships with clients, partners, and suppliers.
Única Digital Marketing
Chief Executive Officer (2019 - 2025)
Development of digital campaigns for sales growth, team management, SEO analysis, performance campaign auditing, CRM implementation, and sales negotiation. Strategic insights and results reporting provided. Managed a team of 10 digital marketing professionals.
Lab8284
Executive Business Development (2018 - 2019)
Managed client portfolio focusing on loyalty, upselling, and relationships. Prospected new clients, developed commercial proposals, conducted market analysis, managed development projects, and monitored KPIs. Represented the company at industry fairs and events.
Attitude Communication and Marketing
Business Development (2016 - 2018)
Developed promotion campaigns, created graphic materials, prepared media plans, managed clients, conducted market research, and negotiated contracts. Prepared market reports and presentations, with a focus on client satisfaction and loyalty.