Danielle Coffin

Danielle Coffin

Digital Marketing Strategist

Experienced Marketing Professional and Consultant specialising in Meta Ads and Automation

Cemoh Profile

Summary

I'm a Marketing Consultant, Coach, and Freelancer with 17+ years of experience across various industries. I specialize in Meta Ads, email marketing, automation, and AI-assisted marketing systems. Founded My Marketing Makeover and work closely with businesses through tailored strategies and multi-channel ecosystems.

Experience

The Brand Aid

Fractional Marketing Manager (2025 - current)

Led digital campaign strategy for orthodontic education events. Managed paid social, email marketing, and created educational content. Collaborated with clinical educators for campaign alignment. Achievements include increased event registrations and improved lead conversions.

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My Marketing Makeover

Founder and Marketing Consultant (2025 - current)

Built strategic marketing frameworks, led paid campaign strategy, and developed automated funnels. Directed brand strategy, digital ecosystems, and 1:1 marketing strategy for small businesses. Achievements include signing new clients and increasing lead consistency.

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Micador

Marketing Manager (2024 - 2025)

Led digital marketing strategy for retail and B2B channels. Managed paid social campaigns, email marketing, and cross-channel content strategy. Achievements include revenue growth and successful Black Friday Sale.

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Due North Digital Agency

Marketing Manager (2019 - 2024)

Managed workflow, created client messaging, and led digital marketing campaigns. Improved website traffic through SEO strategies and recruited capable team members for marketing department.

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My Word

Co-Founder & Managing Director (2017 - 2020)

Led brand strategy development, marketing campaigns, content creation, and client relationship management. Grew online community through targeted content and re-engagement strategy using email marketing.

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RYP International

Marketing & Communications Manager (2013 - 2017)

Developed brand stories, managed events, and led team builds. Created content for website, blogs, and videos. Achievements include branding campaigns and website execution.

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London Organising Committee Of The Olympic Games (LOCOG)

Deputy Bus Systems Manager (2012 - 2012)

Managed communications, problem-solved transport issues, and built relationships with stakeholders. Led a high-performing team to receive recognition for Bus Systems delivery.

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Kincrome Tools and Equipment

Marketing & Pricing Coordinator (2011 - 2012)

Managed promotional pricing, sales tracking, and collaboration with category managers. Developed marketing collateral and built relationships with customer service and sales teams.

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IBM Australia

Marketing Coordinator (2008 - 2011)

Designed marketing plans, managed client hospitality, and coordinated client relationship programs. Developed marketing initiatives for sales boost and closed deals. Nominated for an internal Marketing award.

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