Danielle Baker
Brand Strategist
Experienced Marketing Professional Specializing in Brand and Product Development
Summary
Marketing professional with extensive experience in brand, product, and retail marketing. Skilled in brand strategy development, product development, and digital marketing strategy. Experienced in project management, communication, leadership, problem-solving, and business development. Managed brand strategies for various organic skincare, sports nutrition, supplement, and wellness brands. Led digital marketing teams, client liaison, and consulting projects. Strong background in budget management, forecasting, and production schedules. Additional expertise includes social media management, copywriting, and client relationship management. Education includes a Bachelor of Business in Marketing.
Experience
365 Salon Group
HEAD OF MARKETING (2022 - current)
Managed strategic brand development, localised marketing strategy, and digital strategy implementation for Australian distributor brands. Led social media strategy, content creation, and management initiatives for John Paul Mitchell brands.
Baker Made Projects
MARKETING CONSULTANT (2022 - 2024)
Specialized in brand development, strategy planning, and implementation for beauty, health, and wellbeing sectors. Provided digital strategy and implementation, social media strategy, content creation, and management services for ongoing and project-based clients.
Wellnex LIfe / Brand Solutions Australia
SENIOR BRAND MANAGER (2019 - 2022)
Managed strategic brand development, brand strategy implementation, new product development, and client accounts for organic skincare and sports nutrition brands. Led digital marketing team members and handled key client relationships for food, beverage, and healthcare clients.
One Collective Group
BUSINESS MANAGER (2015 - 2017)
Managed consulting client accounts, led strategic planning, brand development, and product development projects. Oversaw financial budgets, forecasts, and production schedules. Supervised two direct reports in the digital marketing team.
Valcorp Fine Foods
BRAND MANAGER (2012 - 2016)
Oversaw strategic brand development for Lavazza A Modo Mio coffee capsule brand. Managed annual budgets, international content strategies, key account management, digital channels, website, consumer database, and instore/sponsorship event activations.