Summary
Damion Lepp is a seasoned marketing professional with over 25 years of experience in driving growth for global hospitality, SaaS, and entertainment brands. He has a proven track record in global brand positioning, digital transformation, performance marketing, revenue growth, CRM development, and international market entry. Damion has led marketing teams, managed partnerships, and implemented innovative strategies to achieve exceptional ROI. His expertise includes strategic leadership, digital marketing, technology integration, business development, and growth acceleration.
Experience
Various Global Clients
Fractional CMO / Consultant (2024 - current)
Engaged by leading brands across hospitality, cultural institutions, and technology sectors to deliver strategic marketing leadership during critical growth phases and digital transformation initiatives.
Boisdale Group, London
Marketing Director (2023 - 2024)
Led marketing operations for prestigious fine-dining and entertainment group, managing flagship magazine publication, major events portfolio, and e-commerce initiatives while securing significant commercial partnerships.
Moonshine Bars Group, London
Head of Marketing (2021 - 2022)
Developed innovative Bavarian-themed brand strategy for Munich Cricket Club, implemented cutting-edge database integration, and local partnership programs.
St Pancras Hotels Group, London
Group Marketing Director (Maternity Contract) (2021 - 2021)
Provided strategic marketing leadership during COVID-19 challenges, successfully launching new venues and maintaining occupancy rates across luxury hotel portfolio.
Decoded Group - London
Director (2014 - 2021)
Led a full-service Music & Hospitality Marketing agency, built a global entertainment media platform, managed a team of creators, curated events, and developed strategic partnerships.
ICEBAR BY ICEHOTEL - London/Sweden
International Marketing Manager (2011 - 2014)
Managed international franchise development, global marketing operations, major PR initiatives, and global team of marketing managers and content creation.
Reserve Hospitality Group, Sydney
Group Marketing Manager (National) (2009 - 2011)
Strategic marketing management of 13 hotels across Australia with licensee and GM oversight.
Cove Bar Group, Sydney
Group Marketing & PR Manager (2007 - 2009)
Managed 7-hotel portfolio marketing with community development programs and gaming promotions.
The Argyle, Sydney
Marketing & Promotions Consultant (2007 - 2007)
Implemented a five-year marketing directive with VIP database creation.
The Hurley's Group, Adelaide
Marketing & Promotions Manager (1999 - 2005)
Led multi-venue marketing with operational and strategic responsibilities.