Chris Fundell

Chris Fundell

Chief Marketing Officer

Experienced Travel Marketer Offering Fractional CMO Services

Cemoh Profile

Summary

Chris Fundell is a seasoned marketing professional with over two decades of experience in travel and leisure marketing. He offers fractional CMO services through Strativate Marketing, providing high-impact leadership, marketing strategies, and execution without the overhead of a full-time CMO. Chris has a successful track record in maximising budgets, developing marketing strategies, and delivering measurable growth results for travel businesses through innovative approaches and industry expertise.

Experience

Strativate Marketing (Sydney)

Founder | Fractional CMO (2025 - current)

Chris Fundell offers fractional CMO services through Strativate Marketing, focusing on maximising budgets, developing marketing strategies, and driving measurable growth results in the travel industry through innovative approaches and industry expertise.

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Asia Pacific - Globus family of brands Asia Pacific (Sydney)

Head of Marketing (2015 - 2025)

Globus family of brands is the leading global touring and river cruise specialists with offices around the world. I was responsible for leading a team of 15 marketing professionals and direct contact centre staff across Australia, New Zealand and Singapore to deliver the strategic objectives of the organisation. In my career to date at the Globus family of brands I have initiated a company transformation from a traditional offline business to a forward-thinking, consumer-centric, digitally equipped organisation. I developed strategies that elevated growth through the direct sales channel, optimised budgets through attribution strategies and media mix modelling and enhanced the brand health through consumer and trade channels.

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Concierge Travel Group (Sydney)

Head of Marketing (2014 - 2015)

Concierge Travel Group was a business travel and leisure retail luxury agency, later acquired by a UK firm.

In this role, I was responsible for the marketing strategy and execution across four brands: Concierge Traveller, Concierge Business Travel, Elegant Resorts and Villas, and Freighter Expeditions. My work involved developing digital marketing strategies, enhancing CRM systems, and mapping the customer and lead journeys to improve engagement and conversion.

During my tenure, I strengthened the digital environment for all brands, including website, eDM, digital display, and PPC campaigns. I also led the rebranding and redevelopment of websites for Concierge Traveller and Concierge Business Travel, guided by persona-led research and user-centric design. Additionally, I implemented an improved CRM solution that enhanced customer journey segmentation and targeting, resulting in more personalised and effective marketing initiatives.

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Cosmos Holidays (United Kingdom)

Interim Project Manager (2013 - 2013)

An interim position at Cosmos Holidays working with their Archers Holidays, Cosmos Tours & Cruises and Avalon Waterways brands to develop a new high touch point customer contact strategy. This includes researching and advising on a new CRM solution, developing new engaging content designed for multi channel purposes, designing and implementing a new loyalty club, improving how data structure and how to optimise for personalisation.

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Milestones Tours (United Kingdom)

Marketing Manager (General Management) (2007 - 2012)

A key part of the team that set up and launched Milestones Tours in the UK as a new direct sell company for The Travel Corporation, a global travel organisation.

I was a fundamental member of the team that developed the brand to become one of the leading escorted touring companies in the UK. I progressed to lead the company and became the main decision maker in the brand’s strategic development. I reported directly into the global board of directors.

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Titan Travel (United Kingdom)

Retail Marketing Manager (1992 - 2007)

Titan Travel is a UK-based tour operator. My responsibilities were to create and implement trade marketing plans for three brands according to the company’s aims for each financial year. Achieve targets and objectives within budget through planned activity. Enhance awareness of Titan Travel, Connections Worldwide, and All Canada in the trade and consumer environment whilst increasing profitability of selling these products through the trade sales channel. In 2006, the role was enhanced to lead and develop sales and relationships with key trade partners and negotiate commission structures across all of the trade partners.

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Key Industries
Tourism & Travel