Ashling Lee
Content Strategist
Experienced content leader driving growth through strategic communications and multi-channel content strategies.
Summary
Ashling Lee is a senior-level content leader with a rich history of driving growth through strategic communications and content strategies. With experience in leading content across B2B and B2C communications, developing corporate content strategy, and executing multi-channel content strategies, Ashling has achieved significant results in various roles. She excels in developing campaigns, securing media placements, and growing engagement through compelling narratives and messaging. Ashling's expertise spans from overseeing product content across owned channels to building editorial functions from the ground up.
Experience
GALILEO
Director, Content (2023 - 2025)
Led and executed a multi-channel content strategy driving customer acquisition and brand growth. Doubled user acquisition, developed corporate, product, and commercial messaging, secured awards and thought leadership placements, built corporate editorial function, and oversaw product content across all owned channels.
SEASON HEALTH
Director, Content Marketing (2022 - 2023)
Oversaw strategy and execution of communications to position the company as a leader in food-as-medicine technology. Led development of company narrative, collaborated on thought leadership content, launched company blog and social channels, and initiated cross-functional patient stories program.
QUARTET HEALTH
Copywriter & Content Marketer (2019 - 2025)
Led content across Quartet's B2B and B2C communications, driving growth across provider, patient, and payor audiences. Worked with C-suite to lead corporate content strategy, developed campaigns driving inbound BD interest and growth, achieved earned media placements, and led copy for company rebrand.
VELOCITY FREQUENT FLYER / VIRGIN AUSTRALIA
Copywriter & Content Producer (2018 - 2019)
Engaged in strategic communications, content strategy and development, leadership, team engagement, stakeholder and project management, brand narrative and corporate messaging, and media relations.
POPSUGAR
Writer & Producer (2015 - 2018)
Spearheaded entertainment shoots, oversaw coverage of key TV shows, managed editorial projects, conducted talent interviews, and contributed to site traffic growth.
EVIL TWIN PR
Junior Public Relations Executive (2014 - 2015)
End-to-end management of a range of accounts, driving improved share of voice, publicity, and coverage.