Ashling Lee
Content Strategist
Communications & Content Leader
About
Communications and content leader with over a decade of global experience working in high-growth corporations and technology startups. Track record of producing integrated communications initiatives that fuel growth, from brand awareness to pipeline generation.
I excel at transforming complex concepts into impactful and authentic narratives, helping companies build trust, credibility, and demand.
Experience
Self-Employed
Communications and Content Consultant (2025 – Present)
Fractional consulting on executive comms, brand narrative, and more.
GALILEO
Director, Content & Communications (2023 – 2025)
Led communications and content to drive awareness and uptake of Galileo and its services. Remit was two-fold: content campaigns to drive acquisition and engagement; and corporate / brand communications (narrative + messaging, earned media, awards, etc.).
SEASON HEALTH
Director, Content Marketing (2022 – 2023)
Oversaw strategy and execution of owned and earned media to position the company as a leader in food-as-medicine technology.
QUARTET HEALTH
Associate Director, Communications (2019 – 2022)
Led communications across B2B and B2B2C audiences to drive acquisition, pipeline, and brand awareness.
VELOCITY FREQUENT FLYER / VIRGIN AUSTRALIA
Copywriter & Content Producer (2018 – 2019)
Developed and executed content strategy across all owned channels for the airline's loyalty program, driving program awareness and member engagement.
POPSUGAR
Writer & Producer (2015 – 2018)
Spearheaded entertainment shoots, oversaw coverage of key TV shows, managed editorial projects, conducted talent interviews, and contributed to site traffic growth.
EVIL TWIN PR
Junior Public Relations Executive (2014 – 2015)
End-to-end management of a range of accounts, driving improved share of voice, publicity, and coverage.
Key Industries
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