Arminda (Mindy) Roberts
Chief Marketing Officer
Experienced Marketer & Communications Leader with Strategic Engagement Focus
Summary
With over two decades of experience in communication, marketing, public relations, and consulting, Mindy excels in engaging stakeholders and audiences. She is skilled in strategic planning, corporate communications, project management, reputation management, social media strategy, and issues management. Mindy has a strong focus on developing engagement strategies and utilising digital marketing techniques for effective communication. She has extensive experience in infrastructure, specifically in water, utilities, and the aviation sector, with a profound understanding of local systems and processes. Mindy has held various roles including Marketing and Communications Lead, Senior Consultant, Marketing Strategy Consultant, and Chief Marketing Officer.
Experience
Macneil & Co
Marketing and Communications Lead (2025 - current)
Directed strategic marketing vision, led client campaigns across digital, social, branding, and performance marketing. Provided high-level marketing strategy, data-led decision making, and creative direction for clients in various sectors including local government.
Roundtable Engagement & Comms
Senior Consultant (2024 - 2025)
Led strategic engagement initiatives across stakeholder groups, blending communication planning with digital-first strategies to drive community participation and project success.
CPH Mining & Civil
Marketing Strategy Consultant (2024 - 2025)
Spearheaded digital transformation and brand strategy, delivering integrated marketing campaigns, web development oversight, and strategic communications in the competitive resources sector. Provided strategic marketing consultancy to businesses with a focus on media, PR advisory, and digital marketing.
MacKellar Group
Marketing & Communications Consultant (2023 - 2024)
Drove strategic communications and digital marketing initiatives, creating compelling content, refining brand messaging, and enhancing online presence through data-led social media, video, and web strategies.
Big Blue Ocean Digital
Chief Marketing Officer (2018 - current)
Responsible for marketing strategy and communications, leading digital transformation and brand strategies to enhance visibility in the digital space.
Aussie World
Digital Manager (2015 - 2018)
Provided strategic advice as part of the Executive Management Team, overseeing website redevelopment and precinct-wide marketing for the theme park, retail outlets, and the pub. Managed communications for major infrastructure projects.
Qualifications
Bachelor of Business (International & Marketing) (2001)
QUT