Andrew Barker
Chief Marketing Officer
Experienced Senior Marketing Leader Specialising in Business Growth and Strategy
Summary
Senior marketing and commercial leader with over 20 years of experience in growing healthcare, B2B, and B2B2C businesses across multiple regions. Skilled in go-to-market strategy, brand management, growth execution, systems analytics, and stakeholder engagement. Notable achievements include turning around declining portfolios, securing large government contracts, and delivering significant revenue growth and profitability. Experienced in leadership, strategic alignment, and enterprise-level growth implementation.
Experience
In Vitro Technologies
National Brand Manager (2024 - 2025)
Directed marketing, clinical, and digital strategy across healthcare division, led brand uplift, completed endoscopy reprocessing strategy, and implemented OPEX commercial models.
Optiscan Imaging
Global Head of Marketing & Communications (2022 - 2023)
Directed global commercial operations, restructured APAC distributor network, led corporate rebrand, and expanded customer database.
Various
Consultant and Interim Commercial Leadership (2019 - 2022)
Interim commercial and marketing leadership roles supporting continuity and growth during COVID-19 disruption.
CSL Seqirus
Marketing Manager (2016 - 2018)
Led vaccines & antivenom portfolio, exceeded budget, secured government contracts, and guided successful campaigns.
Ansell
Senior Marketing Manager (2015 - 2016)
Led marketing for medical ANZ business, delivered growth and EBIT uplift, retained hospital contracts, and enhanced digital marketing strategies.
ConvaTec
National Account Manager & Senior Product Manager (2010 - 2013)
Led senior roles in corporate partnerships, drove sales growth, rebuilt relationships, and developed new product portfolios.
Smith & Nephew
Sales & Marketing Management (2001 - 2009)
Progressive commercial roles including Sales Manager, International Brand Manager, and Product Manager, driving growth, reversing decline, and launching new products worldwide.
Qualifications
Chartered Institute of Marketing (CIM) (2006)
University of Hull
BA (Hons) Business Studies (2000)
University of Sheffield