Amy Harris
Marketing Strategist
Marketing leader delivering growth, brand impact and scalable strategies across hospitality, retail and lifestyle sectors.
Summary
Proven track record of driving revenue, brand positioning, and customer engagement through integrated marketing, digital, and CRM strategies. Experienced in leading teams, launching new sites, and optimising systems to deliver sustainable growth and award-winning brand presence across competitive markets.
Experience
Hall & Woodhouse Pubs & Hotels
CRM Project Lead (2025 - current)
Developing automation strategy and execution to drive engagement
Publove Hostels
Marketing and Systems Optimisation Lead (2025 - current)
- Optimised bookings platform with automation, policies, processes and training
- Delivered pre-booked sales uplift of 58.9% LFL (Jun–Aug 25 vs. 24)
Achieving Ambition
Growth and Acquisition Specialist (2025 - current)
- Conducted website audit, SEO and Google Ads to drive traffic and improve guest experience
- Plug-in marketing support including GMB, troubleshooting and copywriting
Common Pizza
New Opening Digital Consultant (2025 - 2025)
- Set up brand online and drove awareness; achieved SEO success (page 1 for top 10 keywords)
- Delivered 11.4k impressions, 15.4% CTR, and avg position 7.3 in first month
Willow Restaurants
Brand Identity Strategist (2025 - 2025)
Led end-to-end brand identity project from research to delivery of comprehensive Brand Pack
Megan’s and Ollie’s House
Group Head of Marketing and Sales (2023 - 2025)
- Led marketing and sales for a £33.4m revenue brand (23% EBITDA) with 2-12.9% LFL and revenue growth
- Owned £500k budget, delivering strong ROI across campaigns and record seasonal sales activations
- Grew Instagram following to 100k+, TikTok to 10k+, and CRM database to 800k
- Drove strategic projects including party proposition, paid media strategy, CRM optimisation, website journey improvements, and brand repositioning
- Oversaw 8 new site openings and maintained brand consistency across all guest touchpoints
- Achieved industry recognition: MCA Emerging Concept winner, Santander Growing Business finalist, Casual Dining Award finalist
Ollie's House
Marketing Consultant (2022 - 2023)
Drove 35% LFL sales growth via marketing strategy
Big Easy
Marketing Consultant (2022 - 2023)
- Growth and Acquisition Specialist for Big Easy Restaurants and Clos Maggiore; delivered paid media results (CPC 29p, CPCON £1.27 vs £2.5 target) and SEO
Livelyhood Group
Head of Marketing and Events (2022 - 2022)
- Developed scalable systems and integrations for marketing and events
- Launched digital growth strategy with SEO and CRM transformation (OR 38%, CTR 7.7%)
- Increased Instagram following by 72% and improved online ratings across all sites
- Delivered press coverage (36 features) and community engagement plans
Megan’s
Head of Marketing (2019 - 2022)
- Delivered four profitable new site openings annually
- Achieved page 1 rankings for 100+ keywords and 175k CRM subscribers (OR 36%, CTR 8%)
- Oversaw brand development, communications strategy, and PR campaigns
Megan’s
Marketing and Events Manager (2016 - 2019)
- Led marketing, events, CRM, social media, and guest communications
- Drove growth in bookings, group sales, and local partnerships
Megan’s
Bookings and Guest Relations Assistant (2015 - 2016)
- Managed reservation diary, guest relations, and event coordination
- Supported digital and local marketing initiatives