Amy Bairstow
Copywriter
An experienced long-form copywriter, growing trust and clarity for brands, NFPs and government departments.
Summary
I'm a purpose-driven content marketer with 10+ years of experience working with NFPs, government departments, B2B services, and major brands including Amazon and Foodbank.
Where I really shine is developing long-form content. That includes in-depth articles, whitepapers, state of the industry reports, hub and spoke content, case studies, and email nurture flows. I love nothing more than diving deep into an industry, getting to know what motivates your audience, and then crafting content assets that genuinely help them. I've done everything from summarising survey data for Australia's retail marketing peak body, to ensuring people can find food relief quickly and easily.
If you have something to say about where your industry is heading, or if you need to build trust with your audience for what you offer, I can absolutely help. With extensive experience in SEO and CMS updates/builds, I can deliver the full service from content strategy to publishing.
I'm experienced in remote collaboration with a proven track record of delivering impactful campaigns, having been recognised for award-winning campaigns at the Semrush AU Search Awards.
Experience
Amy Leigh Bairstow
Digital Content Marketer & Copywriter (2013 - current)
Developed accessible and engaging content for diverse audiences. Collaborated with organisations and agencies across Australia. Notable achievements include delivering mission-aligned web content for Foodbank WA and driving significant organic growth for Amazon Australia and Jamesons Strata Management. Recognised at Semrush AU Search Awards.
Clue Design
Digital Copywriter (2012 - 2013)
Drove the brand's proprietary SaaS technical documentation, UX design, and external marketing content for diverse clients across ecommerce, retail and real estate. Pivoted to digital marketing and SEO copywriting and learned the essentials of weaving in keywords and internal links.
Marketforce
Copywriter (2011 - 2012)
Developed creative advertising campaigns for high-profile brands. Conceptualised and executed campaigns for land estates, universities, insurance companies, and more. Received awards from the Perth Advertising and Design Club.
The White Room
Art Director (2010 - 2011)
Worked on diverse projects for clients including the West Coast Eagles and local SMEs across design and copywriting. Responsible for art direction of print and digital applications, social media content, and advertising campaigns.
Qualifications
Instructional Design (2026)
Australian Institute of Training and Development
Google Analytics, Google Ads (2022)
Google Skillshop
HubSpot Academy Inbound Certification (2018)
HubSpot
AWARD School (2011)
Australasian Writers and Art Directors
BA in Graphic Design & Advertising (2010)
Curtin University