Alison Dean

With over 20 years’ experience as a marketing strategist, Fractional CMO, and business owner, I help ambitious SMEs and not-for-profits move beyond marketing “busywork” and towards strategies that actually drive growth.

As founder of The Peppermint Group, I’ve built my career on the belief that effective marketing starts with clarity, clear goals, clear brand, clear message. My “strategy first” approach means I don’t just develop winning campaigns;

I create practical frameworks that business owners and teams can use long after the initial project, bringing together the best of digital, brand, content, and community engagement.

My experience spans launching and scaling Australia’s leading consumer event series (The High Tea Party, acquired by Bauer Media), driving sponsorship and digital transformation for community organisations like 3Bridges, and leading marketing strategy for hospitality, SaaS, professional services, and health/wellness brands.

I love collaborating with passionate founders, innovative teams, and organisations that want to do more than just keep up, they want to stand out.

Key strengths:

• Fractional CMO/On-Demand Marketing Leadership
• Brand Positioning, Messaging, and Content Strategy
• Digital Campaigns & Social Growth
• AI, Automation & Marketing Technology
• Team Building, Coaching & Sustainable Growth

Let’s connect if you want to move your business from confusion to clarity and finally make marketing feel good again.