Adriel Cahir

Reporting to the VP Marketing, ANZ, this was a cross-functional role working at the nexus of Marketing, Sales and Product, ensuring the continued pipeline growth within the ANZ region. Key focus was to fix demand generation through improving digital campaigns, webinars and events for the Mining, Utilities and Construction (MUC) portfolio, which generated over $12m in pipeline value per quarter, and optimised the top stages of the sales funnel from prospect (MQL)through to qualified opportunity (SQO).

Reported to the Senior Marketing Manager, was responsible for reviewing, auditing and improving digital marketing processes, focusing on campaign reporting and insights, and optimising campaign analytics.

Reporting to the Chief Strategy Officer (CSO) and responsible for building and leading a small team, the key focus was to establish and build out the marketing function and developing a new marketing strategy to grow and scale the business in new locations around Australia and to position the business for further external investment.

Was also responsible for supporting the sales and development teams by delivering sales training, developing sales collateral, building product roadmaps and creating sales workflows. In addition, was responsible for supporting the business by establishing budget management, planning and forecasting, and sourcing and onboarding agency partners.

Reporting to the Regional Marketing Director and sitting on the Senior Leadership Team (SLT) the key focus was optimising revenue growth and expanding market share in New Zealand.

Working closely with the product and sales teams was focused on improving product fit and market acceptance ensuring consistent messaging across all channels. In addition, led sales training, product training whilst being accountable for forecasting and budget management across the region.

Reporting directly to the Founder and Managing Director and part of the Senior Leadership team was responsible for leading a team of 4. With the assistance of a Marketing Coordinator the key focus was to build out the marketing function in the areas of web development, developing Salesforce workflows and segmentation and expanding design capabilities. Was also responsible for managing the marketing budget and forecasting, generating leads and pipeline and working with the sales team to increase and optimise self-sourced leads.

Reporting to the Global Marketing Director and responsible for building and leading the small Digital Marketing team of 3 the key focus was on increasing global brand awareness and market share across EMEA, North America and APAC. In addition, was responsible for supporting the sales initiatives with digital platforms, best-practice digital marketing strategies and ownership of the digital sales pipeline.

Reporting to the Senior Marketing Manager and sitting within the broader Sales and Marketing Team this role was a stand-alone role as the digital marketing specialist. Was responsible for owning sales across digital platforms, ensuring compliance within a highly regulated marketplace.