Zendi De Coning Cemoh Marketing Consultant

Zendi De Coning


Cemoh Type Cemoh Strategist
Location Gold Coast
Cemoh Since October 2020
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Summary

With 16 years’ experience in management roles; managing complex marketing teams, projects and budgets. Her varied experience has provided Zendi with a deep understanding of marketing, communications and events.

Her career began in Dubai where she spent 12 years working with 3 of the region’s leading Mega Brands: Emirates NBD, Etihad Airways and Jumeirah Hospitality Group. Working in Dubai has made Zendi versatile, open-minded and afforded her the opportunity to grow her skillset in a global sense.

Her tenure in multifaceted roles has helped her to gain experience above and beyond the fundamental marketing proficiencies. Her experience provides a holistic understanding of the Sales and Marketing ecosystem, this often helps her spot untapped opportunities and solutions to problems.

Zendi believes that it is important as a marketer to ‘get your hands dirty’ and always keep learning.

“Although I have experience in working with large budgets, I also believe that you don’t need huge budgets to generate great results. I have a strong tendency to seek out innovations and initiatives.”

Portfolio

IQ Capital Group - Director of Marketing & Communications

  • Planning, execution, and budgetary control of all marketing activity
  • Set up digital advertising campaigns, targeted for lead conversions and brand engagement
  • Website management and analytics
  • Creation of processes maps to capture prospects in a sales funnel
  • Evaluation of customer research, market conditions and competitor advertising
  • Corporate communications, both internal and external as well as sales EDMS’s

AMMA Private Equity - Group Marketing Director

Tasked to support raising capital for the start-up investment projects – across 4 regions as well as supporting a diverse range of investment projects across six brands the group manages.

Capital

  • Produce and distribute content for investor communications and capital raising
  • Oversee events department and liaise with 15 Equity Advisors to deliver events; 150+ member firms
  • Manage marketing team, corporate gifts, branded collaterals and all marketing deliverables
  • Implement group brand guidelines
  • Improve design capacity, and introduced ‘brief pipeline’ to manage multiple deliverables and ad hoc requests on deadline
  • Conduct project presentations at large annual conferences.

Projects

  • Develop & implement brand strategy for 4 new projects, including international projects based out of the USA and UK
  • Manage launch events for several investment projects with sporting and music celebrities
  • Provide extensive in-house marketing support to various projects: Guvera, Kwickie, BNDR, Dragonfli, Mi-HQ, Tapp Commerce, KwikTV and STREAM Live

Emirates NBD - Sponsorship and Events Manager

Promoted local brand awareness with the aim of global expansion increased brand recall and consumer interest.

Brand Sponsorship Strategy

  • Designed campaigns that generated direct brand engagement
  • Accountable for $20M budgets
  • Negotiated av. 10% annualised contract savings
  • Increased ROI by identifying new rights and benefits across assets
  • Managed 360′ execution of over 20 large scale brand sponsorship campaigns annually
  • Achieved increased direct engagement from 600 to 5000 participants – Dubai Desert Classic
  • Responsible for all group branded corporate gifts, merchandise and inventory

Events Management

  • New workflow process to increase efficiency, improve brand alignment and ROI measurement
  • Led development of annual events calendar for all group departments (14)
  • Methodical event design, correlating event objectives, customer profiles and value addition
  • Introduced enhanced practices for branding collaterals inventory management
  • Grew the corporate stock lounges and marketing display elements
  • Built a branding kit across segments to reinforce strict compliance to brand guidelines

Corporate Manager - Etihad Airways

  • Increased market share in the home hub of Emirates Airlines, through several conversion tactics and efforts
  • Managed 47 corporate relationships including multinationals and 4 Fortune 500 companies
  • Brand activations
  • Established key partnerships and events to increase brand exposure
  • Managed Etihad sponsorships in Dubai
  • Organised roll out of promotional marketing campaigns

Jumeirah Group - Sponsorship Manager

  • Monitored market activity to activate strategic partnerships
  • Managed a diverse range of international brands, rights and partnerships
  • Sponsorship concepts, presentations and negotiations, including Multi-million Naming Rights

Jumeirah Group - Assistant Marketing Manager

  • Assisted the Marketing Director with the development and implementation of marketing plans for retail and entertainment
  • Lead media buying activities and negotiated media barter deals with publications to support cost savings
  • Served as press representative; managed press releases, media interviews, photo shoots and filming
  • Achieved double editorial coverage
  • Managed Magazine publication; content, photo shoots and coordinate featured retailers, F&B outlets and advertisers

Skills

  • Digital and Social Advertising
  • Strategic Partnerships
  • Brand Activation
  • Business Development
  • Event Management
  • Customer Service
  • Content Creation
  • Brand Development
  • Market Research
  • Data Analysis

Services

Branding Content Marketing Facebook Ads Management Google Adwords Management Instagram Ads Management Creative Landing Pages

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