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Yasemin James


Cemoh Type Cemoh Achiever
Location Brisbane
Cemoh Since April 2021
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Summary

Yasemin James is a multi-channelled marketer with 10-years’ experience in several areas including communication, events, campaign management, advertising, customer experience, copy writing, data, reporting, management, digital, product, sales and brand.

You will find Yasemin to be highly organised, have strong attention to detail and confident in applying her solid communication skills to build relationships with internal and external stakeholders.

Yasemin has the ability to work well under pressure by continually juggling competing priorities and thinking outside the box when necessary.

She is energetic, enthusiastic, creative and extremely driven to achieve positive outcomes. Can work well individually and as part of a team.

Yasemin James is fully degreed qualified, with a Mini MBA in Marketing, Certificate in Digital Marketing and a Bachelor of Arts degree.

Yasemin welcomes the opportunity to work with a great team that focuses on positive work culture and in return would love to help contribute to the value and goals of any business or organisation.

Portfolio

Goodstart Early Learning – State Marketing Manager (NSW & ACT) - Marketing Strategy, Project Management & Implementation

  • Producing and implementing strategic annual state marketing plans using ínsights-driven data
  • Driving awareness of the Goodstart Early Learning brand
  • Executing relevant and timely state marketing campaigns
  • Improve efficiency and marketing spend ROI
  • Working cooperatively with centres to assist with local marketing initiatives and local community engagement
  • Maintaining and maximising preferred supplier relationships on a state level
  • Project management
  • Build and maintain relationships with relevant media organisations for PR media releases
  • Facebook and Google My Business management
  • Stakeholder management: key internal state operations management team and external suppliers

Mater Foundation (Digital Marketing Manager) - Digital Strategy, Management & Implementation

  • Develop and execute digital marketing strategy and customer driven roadmaps
  • Website Management
  • Digital Analytics
  • Email Marketing
  • Social Media
  • Search (organic and paid)
  • Project management
  • Stakeholder management
  • Time management

Flight Centre (Digital Direct Marketing Executive) - Digital Project Management & Implementation

  • Manage email campaigns
  • Email marketing projects
  • Key point of contact for our digital marketing agency
  • Reporting (Google Analytics & SFMC)
  • Ensure all campaigns are achieving against key performance metrics
  • Social Media integration
  • Manage the implementation and strategy of data driven and life cycle marketing
  • Weekly product selection, data analysis (customer, booking, digital, in store etc.) and liaising with suppliers, stakeholders and customers
  • Communicating highly targeted and relevant campaigns to our overall database

 

Flight Centre (National Marketing Executive) - Campaign Management & Implementation

  • Campaign Management
  • Budget management
  • Stakeholder management
  • Prepare briefs for creative implementation
  • Proof reading
  • Prepare end of campaign ROI analysis for internal and campaign partner evaluation
  • Advertising Management
  • Product Development
  • Local Store Marketing
  • Market research & competitor analysis
  • Events – Oweek, Discover Europe and Travel Expos

Skills

  • Advertising & Campaign Management
  • Analysis & Reporting
  • Brand Management
  • Customer Experience
  • Digital & Social Media Marketing & Management
  • Event Management
  • Local Area/Store Marketing
  • Sales
  • SEO/SEM
  • Project Management
  • Website & Intranet Management

Services

Branding Content Marketing Lead Generation Local SEO Google Ads Management Facebook Ads Management

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