Yacine has experience working both in digital agencies and in client organisations, specialising in SEO and developing content for small to medium businesses and and large organisations. His client experience includes in-house at Budget Direct (Auto and General Insurance), as well as developing SEO and content strategies for clients such as UBank, Open Colleges, Lendi and Jim’s Mowing franchise.
Budget Direct (Auto & General Insurance)
Digital PR & Outreach Specialist
- Responsible for content strategy and production with the aim to receive coverage from top tier journalists (such as News.com.au) and backlinks from relevant high authority websites to improve SEO.
Digital Content Strategist
- Responsible for writing and editing content for clients to improve their SEO. Also managed the fundamentals of SEO including keyword strategy, technical audits, website migrations and digital PR campaigns.
- Developed and implemented SEO and keyword strategies, technical audits, website migrations and digital PR campaigns.
- Managed SEO campaigns for small to medium businesses as well as large clients such as UBank, Open Colleges, Lendi and Jim's Mowing.