Summary
Veronika Rand started her career in brand management in a leading pharmaceutical company more than ten years ago. Veronika’s experience, combined with her analytical skills and creativity, has allowed her to work with amazing people, companies and brands in both countries – Russia and Australia.
Experience
Made of stone
Marketing manager
- Manage brand activities to align with consumer demand, develop and implement marketing strategies
- Translate brand elements into plans and go-to-market strategies based on the client’s vision
- Develop the budget for social media activities, promotional items, events, marketing companies
- Perform risk assessment to mitigate and control damage to company reputation
Actegy (Revitive)
Product manager
- Created, developed and managed new and existing products through their life cycle to achieve strategic objectives and maximised profitability and market share
- Analysed markets, competitors and trends to come up with a strategy on how to best approach the market and grow the business
- Measured product performance for the early identification of issues, risks and market opportunities
- Created and implemented a new TV advertisement and video content from the scratch in alliance with TGA standards which allowed to attract new customers and enhance the company’s reputation and profile
Abbot
Brand manager
- Developed a short and long term business plans for the brand that addressed product gaps, new markets, distribution strategy and profit estimates
- Strategically involved in the development of products and services, defined targets, budgets, goals and initiated new marketing procedures and policies to enhance customer experience within the retail establishments
- Managed the production of advertisements, website, exhibition stands, road shows (including collaborating with key opinion leaders) and liaised with creative agency, digital team and media buyers
- Coordinated agencies in the development and launch of company website including graphic design, copy, layout and delivered under budget and on time Data Management
- Monitored market trends and oversaw advertising and marketing activities to ensure the right message was delivered for the health care consumers
- Analysed data regarding competitors activities, consumer behaviour, brand vision, market performance and predicted future consumer trends