Sofia Hernandez

I'm passionate about digital marketing and the infinite opportunities for businesses to use in this space.


  • Cemoh Type
    Marketing Coordinator
  • Location
    Brisbane

Summary

Creativity and growth are the underlying passions that drive my marketing acumen and creator spirit.  I look forward to putting my education and acquired skills to use. With interests in social media, consumer behaviour, design and branding, I am a team player, critical thinker, empathetic and independent.

Experience

BeKonstructive
Social Media/ Marketing Assistant
  • Create, manage and schedule content for multiple clients in platforms such as LinkedIn, Facebook and Instagram.
  • Design content (post templates, infographics, stories) by using Canva and Photoshop.
  • Contribute to the growth of audiences for clients' social media channels.
  • Collaborate on a monthly basis with internal reports.
  • Keep abreast of industry trends and compelling marketing campaigns.
BeKonstructive
Marketing Intern
  • Develop a social media strategy for a not-for-profit organisation.
  • Create a content calendar on a monthly basis for assigned clients.
  • Monitor analytics with social media team to identify viable ideas.
EMSA
Marketing Assistant
  • Directing Facebook, Instagram and Eventbrite accounts and increased overall social traffic by 20%.
  • Assisting in the execution of media plans in accordance with marketing objectives.
  • Managing the company's Facebook business account and running paid media campaigns to optimise brand awareness.
  • Creating content calendars that aligned with social strategy.
  • Utilizing SEO methods to increase site traffic.
  • Generating email marketing numerous times per week via MailChimp and producing content creation for EMSA's blog in a weekly basis.

Skills

  • Social Media Management
  • Social Media Strategy
  • Campaign Management
  • Market Research
  • Pay Per Click (PPC)

Qualifications

  • Bachelor of Business with a major in Marketing

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