Shae McDonald Cemoh Marketing Consultant

Shae McDonald

With News Limited & AAP journalism experience, Shae loves public relations, copywriting & wine. Not necessarily in that order.

  • Cemoh Type
    Public Relations
  • Location


Shae is an experienced storyteller with more than 13 years’ experience in media and communications.

As an experienced journalist with a love for writing, she knows what makes a good story and the best way to pitch it. Shae has an extensive network of journalism contacts across both Queensland and Australia. She is also in the unique position in that she continues to work in the industry as a journalist for News Corp Australia, meaning she has an excellent understanding of news trends and topical issues.

Shae has worked extensively in the digital space. She possesses a thorough understanding of the demands on people’s time and the need to write succinctly to keep them engaged. Using analytics and data, Shae knows when most users are online and the best times to get their attention.

Shae has worked in communications and marketing in both the private sector and government. She is a skilled writer who can produce content for a variety of different materials and audiences, although she has a particular passion for the hospitality sector.

Shae has a bachelor’s degree in communications, majoring in journalism. She loves sunflowers, good food and wine, shoes, colourful art and AFL.


News Corp Australia

News Corp Australia is part of News Corp, a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including news and information services, subscription video services in Australia, book publishing and digital real estate services.

Wine Glass Media

Wine Glass Media is a boutique communications and media consultancy.

Australian Associated Press (AAP)

  • Senior reporter covering court, politics, crime and other breaking news
  • Demonstrated ability to file fast and accurate copy
  • Sub-editing and proofreading
  • Acting chief-of-staff responsible for a daily metropolitan newsroom


  • Social Media
  • Newspapers
  • Media Relations
  • Web Content
  • Digital Media
  • Storytelling
  • Editing and Proofreading


Content Marketing

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