Summary
Selina comes from a psychology and marketing background, with proven experience in digital marketing and web design. She has been successful in creating and implementing digital marketing strategies in sustainability, business services and trade industries.
Her marketing positions in recent years have enabled her to apply her skills and hone in on content creation, SEO, social media management, web design, account managing and copywriting in a real world setting. Additionally, her psychology background has afforded her great insight into the foundations of effective research and analytical thinking, giving her a unique perspective when translated across marketing projects.
Across her two years at NettZero, a sustainability consultancy, she created and implemented a refreshed digital strategy, undertaking a website overhaul, reinvigoration of social media channels, SEO audit, and launch of PPC and EDM campaigns. Subsequently, her varied experience, attitude toward up-skilling and hard-working demeanour has made her a competitive asset in every workspace.
Experience
Rob Buchanan Electrical
Social and digital campaign creation and management.
- Social Media Content Strategy
- Content Creation
- FB & Google Ads Advertising
Hippo Business Services
Branding, content strategy and implementation.
- Branding Guidelines
- Content Strategy
- Content Calendar
- Content Creation
- Web design
- FB Advertising
NettZero
Digital strategy development and implementation.
- Created, researched and implemented digital marketing strategies
- Social Media Management
- Google Ads
- Linkedin Ads
- Blog Research
- Copywriting & Content Strategy
- EDMs – Research, Writing and Implementing