Sara Honegger Headshot

Sara Honegger


Cemoh Type Cemoh Achiever
Location Queensland
Cemoh Since May 2021
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Summary

Sara Honegger is a passionate and target-oriented marketing manager with demonstrated experience across advertising, campaigns, media and marketing. Known as hard-working and dedicated manager, driven to effectively use her abilities to deliver excellent results.

Sara has an unparalleled knowledge in digital and traditional media with experience in creating innovative strategies, planning and buying. Highly organised and motivated with the ability to work to tight deadlines in a fast paced environment.

 

Portfolio

Personalised Plate QLD - Marketing & Communication

  • Overall responsibility for strategic market planning, PPQ brand management and development of the annual marketing plan and new product business proposals
  • Mentor and lead the marketing team with three direct reports
  • Ongoing management of creative and media agencies, as well as external graphics designer and stakeholders
  • Briefing and approving of marketing collateral including paid media, creative concepts, content, organic social, eDM and website assets
  • Develop strategic partnership activities and implement the execution framework Fiscal responsibility for the marketing budget and effective control of marketing results and achievement of marketing objectives within designated budgets
  • Management of market research programs and agencies (qualitative and quantitative) including regular brand heath tracking, customer surveys and social media monitoring
  • Post campaign evaluations, monthly business reporting to TMR
  • Research, analyse and monitor financial, technological and demographic factors to enable PPQ to capitalise on market opportunities

Zenith Media - Account Management

  • Overall responsibility for strategic media planning and media budget distribution for client portfolio of Australia Zoo, Personalised Plates Queensland, Act for Kids, Nudgee College, Urbex Realestate, QLD Rail, AP Eagers and Battery World
  • Leading and developing a team with two direct reports
    Present media strategies to address client briefs and needs
  • Briefing and evaluating publishers responses across traditional and digital media
  • Ensure campaigns are successfully implemented, executed, optimised and reported on
  • Maintaining close and strong relationship with creative agencies, media publishers and clients
  • Management of a large client base, managing a high workload and tight deadlines

OMD - Media & Campaign Planning

  •  Implement and execute campaigns across all traditional and digital channels
  • Reviewing ongoing campaign performance and optimise where necessary to ensure campaign targets are met or exceeded
  • Generate insights through the utilisation of effective tools and provide strategic planning and direction based on findings
  • Post campaign evaluation and reporting
  • Maintain close relationship with creative agencies, publishers and clients
  • Negotiating with media representatives

Mediaxis -MPG - Media Planning & Media Buyer

  • Involved in developing innovative media strategies and new business pitches
  • Analysing, optimising and refining target audiences
  • Responsible for media planning and buying across traditional media
  • Organise client meetings and facilitate client presentations
  • Improve product awareness and ensure enhanced brand visibility through media commitment
  • Maximising the impact and reach of clients advertising campaigns through a range of different media channels and ensuring the campaigns reach their target audiences and goals
  • Conducting competitor media analysis and managing media budget
  • Working closely with PR agencies and creative agencies
  • Provide client reporting and campaign post reports
  • Administration (Invoices/financing)

Skills

  • Campaign Development
  • Marketing Management
  • Team & Stakeholder Management
  • Media Planning
  • Project Management
  • Strategic & Business Planning
  • Marketing (traditional & Digital)
  • ATL & BTL Media Knowledge
  • Brand Management

Services

Branding Marketing Automation Content Marketing

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