Sara Allan

As a strategy junkie and data nerd, Sara's expertise lies in crafting irresistible marketing strategies that deliver growth.


  • Cemoh Type
    Digital Manager
  • Location
    Gold Coast

Summary

Working within the ever-changing world of marketing since 2006, Sara has extensive experience across service-based and e-commerce businesses with specific expertise within social media advertising, SEO, User Experience (UX) and strategic marketing.  Her passion for storytelling, combined with a love of organisation and dedication to data-driven results, make for a strategic marketer who is committed to delivering growth.  With a Bachelor of Management (Marketing) from UniSA and Diploma of Public Relations, Sara is committed to supporting businesses at every stage of their journey to utilise digital advertising techniques to achieve long-term, sustainable growth.

Experience

Rose Street Digital
Marketing Director
  • Creating marketing strategies by understanding audiences and tailoring targeted marketing solutions.
  • Utilising analytics to craft irresistible strategies across multiple platforms to optimise results.
  • Delivering growth through digital advertising with a positive return on investment.
  • Development and implementation of social media advertising campaigns including (but not limited to) catalogue sales, conversion, traffic, engagement and lead generation campaigns using custom, lookalike and interest targeting audiences.
  • Development and implementation of Google advertising campaigns including (but not limited to) search, re-marketing, shopping and traffic campaigns.
  • Enhancing user experience through search engine optimisation (SEO).
Maggie and Jimmy's
Marketing Director
  • Development and implementation of strategic marketing direction.
  • Management of three staff members across the retail, online and wholesale channels.
  • Content creation and analysis for organic social media.
  • Strategy development and implementation for direct mail campaigns.
  • Strategy development and implementation for paid media placements and public relations.
  • Analysis of marketing campaigns against sales targets whilst developing, managing and reporting on marketing costs for the retail arm of the organisation.
Oxfam Australia Trading
National Marketing Manager
  • Development and implementation of strategic marketing activities to support retail sales and brand growth.
  • Management of three staff members across the retail, online and wholesale channels.
  • Content creation and analysis for organic social media.
  • Strategy development and implementation for direct mail campaigns.
  • Strategy development and implementation for paid media placements and public relations.
  • Analysis of marketing campaigns against sales targets whilst developing, managing and reporting on marketing costs for the retail arm of the organisation.

Skills

  • Ecommerce
  • Marketing Analytics
  • Marketing Strategy
  • Pay Per Click (PPC)
  • Search Engine Optimisation (SEO)
  • eCommerce

Qualifications

  • Bachelor of Management (Marketing), University of South Australia
  • Diploma of Public Relations, Kathryn Dean School of Media

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