Sandra Philpott

A highly regarded strategic marketer, with brand, communications, and customer experience expertise, enhanced by strategic & business planning skills.


  • Cemoh Type
    Chief Marketing Officer
  • Location
    Brisbane, Queensland

Summary

Strategic Marketer, experienced in Corporate and Government as well as 8 years in NFP. Strong skills in developing “go to market” strategies for start ups/businesses in transition or businesses looking to grow. Excellent “troubleshooter” if you want someone to come in and analyse current processes, opportunities and align to commercial imperatives. Has managed large and small teams and has also run P&L’s, so understands and appreciates commercial realities and what keeps leadership teams and boards awake at night. Strong planner, both strategic and tactical – so can manage through the process from strategic plan development to operational execution. ” Has strong background in Fin Services, Health and Government as well as NFP’s. Passionate and experienced in all things CX, CX Strategy, VoC, Customer frameworks, customer-centric engagement. Stakeholder engagement expertise.

Experience

Consultant
Strategic Marketing Consultant

Specialising in reviewing and providing strategic advice around marketing and communications, brand development, “go to market” and customer experience frameworks, as well as creating strategies for customer research and insights programs, transformations, fundraising, driving change, via stakeholder engagement, membership strategies and business development.

National Seniors Australia
Executive GM – Marketing, Membership and Strategic Partner

Led Marketing, Communications and Brand Strategy, introduced Customer Experience and Engagement programs, elevated Branch engagement initiatives, introduced digital strategy framework, initiated new approach to strategic partner program to drive revenue growth and transitioned call centre management to outsourced model as cost-out initiative, instigated a fresh approach to fundraising, introduced new KPI-based external agency deliverables, championed community and member input into policy creation. Chaired member committee.

Endeavour Foundation
Executive GM, Marketing, Comms, Strategy/ Business Planning and CX

Led Marketing and “Go to Market” initiatives, including a public education program around the NDIS. Established digital marketing framework including website and social media, led the marketing support for $3m annual fundraising program which grew revenue by $800k p.a. Established new strategy and business planning dept and new planning cycle process. Established CX framework and program to ensure a high level of input and advocacy for clients and their families. Educated and partnered with the Board around all disciplines including reputational risk around brand, digital and customer complaint management. Developed online staff training program for customer engagement.

Skills

  • Brand Strategy
  • Content Production
  • Marketing Analytics
  • Marketing Strategy
  • Market Research

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