Summary
| Rebecca has over 10 years’ experience in Advertising and Marketing Communications. Throughout this time she has obtained the necessary skills to manage, create and maintain relationships with important clients, both internally and externally. She has led and worked within teams responsible for end-to-end campaigns from initial strategy (be it brand awareness, acquisition or retention) and campaign design, through to execution and post-campaign analysis.
Rebecca has extensive experience working across a broad range of industries – aged care, financial services, retail, FMCG, property, childcare and more. On a personal note, Rebecca is married to her high school sweetheart and is a mother to two daughters, Margot and Sophia, and two foster fail furbabies, Honee and Jet (these very creative names were inherited). She is an amateur baker (whose specialty is red velvet cupcakes) and she balances this out with a healthier obsession with pilates. |
Experience
Cemoh/Paper Planes
Cemoh Achiever/Account Director
- Project and account management of clients.
- Creation and implementation of social media campaigns including promotions/competitions.
- Cemoh Achiever for New Farm Confectionary working to manage social media accounts and eDMs.
- Post-campaign metrics reporting and analysis.
- Professionally build and manage relationships with internal and external stakeholders and clients.
- Project management, implementation and talent sourcing for the Cemoh Marketing Podcast.
PresCare Queensland
Marketing Communications Advisor
- Development of ideas, presenting of relevant recommendations and providing responsive marketing and communication strategies.
- Complete project management of segmented campaigns from initial brief to implementation and ending with post- campaign analysis.
- Management of various forms of digital marketing including website, SEM, social media, CRM and more, including the build and send of eDMs
- Strong and demonstrated experience in managing marketing communication materials such as a corporate website, intranet content, social media, organisational magazine, video production and marketing communication collateral.
- Financial management of all marketing budgets including preparation of monthly budget reconciliations.
BCM Partnership
Senior Account Manager / Lead Account Service
- Develop strategic advertising communications and ideas to meet specific marketing/communication targets and budgets.
- Project management of all campaigns and day-to-day work at all times, including updating job details as required to ensure clients’ quality requirements are met.
- Financial management of client accounts including overseeing invoicing, preparation of monthly budget reconciliations, organising estimates to be produced and approved and reconciling approved media plans/budgets to actual costs.
- Develop an intimate knowledge of clients business and monitor competitive landscapes.
- Implementation of campaigns, including TV, radio, press, magazines, out-of-home, brand activation, events, websites, promotional microsites, consumer competitions, search engine marketing, social media marketing, moderate websites, Facebook brand pages, direct marketing, etc.
- Ensure delivery of campaign components on time and on budget along with post campaign measurement and evaluation.