Nicole Hopgood


Cemoh Type Cemoh Strategist
Location Brisbane
Cemoh Since 2020
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Summary

Nicole has over 14 years’ experience in the communications and marketing field including experience in communications, public relations, media relations, event management, fundraising, government relations and social media strategy.

The companies she has worked for include TechnologyOne, Cancer Council Queensland, the Queensland Ombudsman, the Queensland Police, McCalls’ Public Relations, the Department of Transport and Main Roads, Polished Marketing and Credit Union Australia. 

She can deliver simple or complex messages concisely and is well regarded for her ability to deliver key messages to target markets. She has worked as a copywriter in a freelance capacity for the past eights years working across many industries alongside her other communication roles.

Throughout her career, Nicole has developed, implemented and evaluated numerous plans and strategies for the following purposes:

  • internal and external communication
  • issues and crisis management 
  • reputation management
  • social and digital media

She has planned events and fundraising activities for government, corporate and not for profit clients including conferences, gala dinners, networking events and educational seminars and have gained and liaised with many event sponsors and trade exhibitors from a range of industries.

She has excellent written and verbal communication skills and has written copy for both electronic and traditional print media. She has experience dealing with media organisations both as a PR professional, a social strategist and as a spokesperson.

Nicole is highly regarded for her ability to manage both internal and external stakeholder relationships, has excellent organisational skills and is easy to work with. 

Portfolio

Credit Union Australia - PR and Social Media Specialist

Responsibilities:

  • Identify and amplify PR opportunities through the use of social channels
  • Manage social media presence
  • Conduct a social media audit and provide insights to management
  • Social data analysis and strategy refinement
  • Creation of social media strategies to achieve corporate and consumer outreach targets
  • Work as a content editor and producer
  • Creation of high quality original content in line with the social media strategies
  • Manage and publish content on social platforms at the optimal times
  • Creation of hashtag optimisation groups
  • Research and refine strategies based on market and customer trends
  • Monitor user engagement and make content optimisation changes where required 
  • Identify, produce and pitch proactive media stories
  • Video production management

Polished Marketing - Senior Social Media Strategist

Responsibilities:

  • Creation of social media strategies to achieve sales and marketing targets
  • Creation of high quality original content in line with the social media strategies
  • Manage and publish content on social platforms at the optimal times
  • Creation of hashtag optimisation groups
  • Research and refine strategies based on market and customer trends
  • Monitor user engagement and make content optimisation changes where required 
  • Provide communications strategy advice to clients
  • Write, edit and proofread internal communications messages to client employees
  • Copywriting for websites and product descriptions
  • Blogging

Department of Transport and Main Roads - Senior Communications Advisor

Responsibilities:

  • Media management
  • Creation of an internal communications strategy
  • Internal and external stakeholder management
  • Prepare communication materials including media releases, speech notes and social media content 
  • Utilise communication tools and tactics to enhance program development and project delivery

TechnologyOne - Internal Communications Specialist

Responsibilities:

  • Development and implementation of internal communication strategies and plans
  • Partner with various departments to deliver global communication initiatives
  • Manage the delivery of internal and external communication projects
  • Manage excellent working relationships with internal and external stakeholders
  • Social media content creation

The Word Shop - Writer, Editor, Proof-reader

Responsibilities:

  • Write, edit and proof-read copy for a variety of clients in a variety of mediums including website copy, brochures and workbooks.

Cancer Council Queensland - Regional Fundraising Coordinator – North Queensland

Responsibilities:

  • Promote, coordinate and manage national events
  • Volunteer management and coordination
  • Business development
  • Media relations
  • Spokesperson for Cancer Council Queensland
  • Bequest Management
  • Management of fundraising targets and budgets

Office of the Queensland Ombudsman - Communication Officer (Training and Events)

Responsibilities:

  • Creation of internal and external awareness campaigns 
  • Stakeholder management 
  • Coordinate and management the development of communication materials
  • Identify trends, marketing and training opportunities
  • Develop client training material
  • Manage the office’s marketing communication databases 
  • Maintain the office’s internet and intranet sites
  • Write internal and external communication plans and media strategies 
  • Write and edit media releases, newsletters and other collateral
  • Coordinate and manage events

Police Media - Public Affairs and Media Officer

Responsibilities:

  • Write and implement communication strategies and plans
  • Implement media campaigns
  • Write and distribute media releases
  • Organise media coverage for police activities
  • Write for the police media magazine
  • Liaise with the media, the public and police officers
  • Write speech notes for the Minister and the Commissioner
  • Develop materials for joint media releases with other government departments
  • Proofread film scripts, flyers and other promotional materials

McCalls' Public Relations and Public Affairs - Public Relations Consultant

Responsibilities:

  • Write and implement communication and media plans and strategies
  • Creation of media training plans and implementation with various clients
  • Business development and tender proposals
  • Write and distribute media releases
  • Organise media coverage for clients
  • Liaise with membership
  • Event management
  • Write community impact statements

Skills

  • Marketing Strategy
  • Social Media Management
  • Email Marketing
  • Copywriting
  • Writing, Editing and Proofreading
  • SEO
  • Event Management

Services

Content Marketing eCommerce SEO Enterprise SEO Local SEO

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