Nicole Capanna Cemoh Marketing Consultant

Nicole Capanna


Cemoh Type Cemoh Strategist
Location Brisbane
Cemoh Since September 2020
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Summary

Nicole Capanna has worked in Sales & Marketing for over 12 years, growing her skills at a number of different well-known companies including Sensis (Yellow Pages), Universal Magazines, Quick Start Consulting and Reckon.

With a proven track record in account management, business mentoring and effective strategic planning and implementation, Nicole steers her clients in the right direction to achieve their business goals. Nicole has the ability to help her clients streamline their marketing initiatives to achieve positive results and an increased return on investment.

Nicole is a highly motivated, reliable and adaptable person with an abundance of enthusiasm and a high level of integrity.

Nicole’s strengths include:

  • Strong consultative & relationship management performance in a target and deadline-driven environment
  • Builds and maintains strong, mutually beneficial relationships with key internal and external stakeholders at all levels, consistently capitalising on opportunities
  • Proven relationship builder with excellent interpersonal skills, who wins new business opportunities, and continues to develop and maintain client relationships while maintaining a customer-focused approach
  • Exceptional organisational skills and the ability to manage competing tasks.
  • Highly developed computer literacy including in Word, Excel, Outlook, CRM systems, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), Social Media Marketing
  • An energetic person with a proven capacity to lead and motivate others.
  • Highly effective written and verbal communication skills
  • Develops wide and effective networks both inside and outside the organisation

Portfolio

Adworx Digital - Director of Adworx Digital Marketing

Nicole works closely with businesses to develop and implement cost-effective marketing and social media strategies across Digital, Mobile, Social, Websites and Search Engines to deliver maximum return on investment. Her role includes:

  • Thorough knowledge of Digital products eg Search Engine Marketing, Search Engine Optimisation, Website Solutions and Social Media Solutions.
  • Management of customers responsible for the development and execution of a wide variety of sales opportunities through solution-based selling and building strong and long-term business relationships.
  • Identifying and developing new business opportunities through strategic cold calling and new business research.
  • Maintaining and developing an understanding of current and future market trends, including technological developments.

National Key Account Manager - Sensis Pty Ltd

Key Responsibilities:

  • Maintain and build customer relationships
  • Maintain and grow revenue and revenue sources
  • Maintain and develop understanding of current and future market trends, including technological developments.
  • Design tailored advertising solutions for clients
  • Maintaining company Key Brands and awareness

Achievements

  • 160% to Online target
  • 107% to Overall Target
  • 109.8% to target all products
  • 106.6% Dollar return
  • 145.7% to Digital Target

Universal Magazines - Advertising Sales Manager

Publications

  • Kitchens & Bathrooms Quarterly
  • Kitchen Yearbook
  • Bathroom Yearbook
  • Luxury Kitchens & Bathrooms
  • Outdoor Design Source

Key Responsibilities

  • Implement and develop strategic plans for territory development
  • Manage a team of 3 sales people
  • Maintain and grow revenue and revenue sources
  • Maintain and develop understanding of current and future market trends.
  • Maintain and build customer relationships.

Achievements

  • Introduced sales strategies that enabled our team to substantially increase revenue
  • Achieved 80% of annual budget within first 3 months of employment

Skills

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Digital Strategy
  • Email Marketing
  • Direct Marketing
  • Advertising Sales
  • Customer Relationship Management (CRM)
  • Media Planning
  • Web Analytics

Services

Local SEO eCommerce SEO Enterprise SEO Google Adwords Management Lead Generation Facebook Ads Management Instagram Ads Management

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