Melissa Soutar

A marketing all-rounder who is passionate about connecting brands with diverse customer bases to achieve sustainability and growth for SMEs.


  • Cemoh Type
    Marketing Manager
  • Location
    Brisbane

Summary

Melissa is an accomplished marketing professional with 18 years’ experience in integrated marketing, communications, and engagement.  Solutions focused and passionate about developing strategy, executing tactics and delivering communications to achieve positive outcomes for the company, people associated with, or impacted by the organisation. Melissa focuses on refining the customer journey while creating opportunities for collaboration, building credibility, and consistently delivering exceptional outcomes for both organisations and those impacted by it.

Experience

The Brisbane Club
Marketing & Membership Management
  • Built and maintained relationships with internal and external stakeholders to establish a strong foundation to drive engagement.
  • Implemented systems (including automation), processes and effective acquisition and retention campaigns to engage a membership of 2,000 leaders and senior executives.
  • Oversight of 1,200+ club and private events directly contributing $2 million revenue annually.
  • Enhancement of existing and established new marketing assets including monthly magazine, membership kits, social channels, website and online store.
  • Product and service based strategy, implementing campaigns to drive revenues, acquisition and retention.
  • Researched and established engagement platform to improve provision of information and communication between all internal levels from Principal Committee, Sub-Committees, and staff.
Pipeline Drillers
Communications Manager
  • As project communications lead, responsible for enhancing the public’s understanding of and encouraging opportunity for participation in the decision-making process involved in the delivery of the Caloundra and Kawana rising mains projects, for Pipeline and water provider, Unitywater.
Broncos Leagues Club
Marketing Manager
  • Worked with a complex group of members and stakeholders to achieve the goals of the business through implementation of effective marketing strategy for the $20 million-dollar hospitality venue.
  • Implementation of advertising and entertainment marketing and promotions plan with a budget of $2,000,000.
  • Streamlining of member experience with new technology - website, event registration and recurring membership.
  • Stakeholder engagement and contract liaison including annual program of qualitative and quantitative research including benchmarking surveys, and half-yearly focus groups inline with key changes.
  • Membership and loyalty management of 50,000 members.
  • Sponsorship activation with NRL team, as well as activating the annual corporate event program.

Skills

  • Brand Strategy
  • Campaign Management
  • Event Management
  • Marketing Automation
  • Marketing Strategy

Qualifications

  • Bachelor of Mass Communication (PR & Advertising), QUT
  • Diploma of Event Management, Southbank Institute of TAFE
  • Certificate of Engagement, International Association of Public Participation

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