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Kim Barnard

Experienced content strategist, editor, marketer, and media professional with a demonstrated history of heading up a large content team.

  • Cemoh Type
    Content Strategist
  • Location


Kim Barnard is an experienced content strategist, editor, marketer, and media professional with a demonstrated history of heading up a large team in the online media industry for a leading digital publisher.

Kim is skilled in business content and marketing strategy, people and culture management and recruitment, internal communications, and strategic partnerships, with post-graduate qualifications in writing, editing and publishing.


The Barefoot Investor
Head of Content & Operations

  • Editorial direction and management
    • Establishing editorial processes and workflows
    • Managing the editorial calendar and holding responsibility for all publishing deadlines and consistency of coverage across platforms
    • Search engine optimisation for all editorial content
    • Researching, pitching and selecting a high volume of content concepts to run weekly
    • Writing editorial and interview briefs, as well as written content for the website and other business platforms
    • Copy editing articles and other internal and external documents as required
    • Community management -dealing with audience questions and feedback and managing social communities
  • Operational excellence – driving operating efficiency and process creation and improvement across the business
  • P&L management and accountability –managing expenses to ensure departmental budgets are being adhered to
  • Digital marketing strategy – facilitating plans designed to drive audience retention, engagement and growth across all owned platforms, namely website, social media, and email databases
  • Human resources – Responsible for employee coaching and management, supporting personal development, issue the resolution, employee engagement, reward and recognition, company culture and recruitment
  • Customer experience – creating a culture and an operating rhythm designed to ensure the business is regarded as a trusted source by readers, customers, and industry
  • Media relations – fielding and sourcing media opportunities and negotiating, facilitating, and briefing, in line with business objectives and strategy

The Urban List
Head of Content & Editor in Chief

  • Editorial and marketing strategy and management
    • Set end-to-end content strategy for The Urban List, including decisions on content types, platforms, targets, resourcing, SEO strategy, etc.
    • Responsible for the achievement of ambitious audience, social and database growth targets
    • Custodian of the Urban List brand –decision maker on appropriate brand partnerships and content collaborations
  • People & team management
    • Ran a team of 25 editors and content creators to produce a high- volume of daily digital content, across 7 cities (Brisbane, Sydney, Melbourne, Perth, Auckland, Gold Coast, Sunshine Coast)
    • Directly coached and nurtured a team of 7 editors across the country to achieve individual city targets and personal professional goals
    • Recruitment of editorial team staff as required as well as involvement in recruitment process for new members of the executive team
    • Responsible for developing and implementing cultural initiatives within the business, including staff reward and recognition program
  • Internal communications
    • Responsible for all business cultural initiatives and internal communications practices
    • Examples include: Creation and execution of employee reward and recognition program; weekly internal newsletter, appointment/resignation announcements, company policy updates, company offsites and planning days etc
  • P&L Management
    • Responsible for negotiating department budget and then managing to it – reporting weekly on performance
  • Public speaking
    • Presenting on the company’s behalf on topics related to content, marketing and digital trends


  • Content Production
  • Copywriting
  • Email Marketing
  • Marketing Strategy

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