Jezey Wolf

Jezey W

A passionate, energetic and focused marketing, communications and business consultant dedicated to driving results, and growth for your brand.


  • Cemoh Type
    Marketing Strategist
  • Location
    Brisbane

Summary

Is your business or brand looking to undertake a new marketing journey but not sure where to start? Let our marketing strategist Jezey take the reins and lead you to success!

With over 10 years of experience in marketing, PR, events, and business management, Jezey is passionate about finding creative and strategic ways to grow businesses and brands. Known for her pragmatism, honesty and commitment to driving the best possible outcomes, Jezey offers a huge amount of talent that an SME would benefit greatly from.

Jezey has far-reaching skills that include brand strategy, campaign strategy, campaign management, copywriting and marketing strategy, through to grassroots campaign implementation. One of her more recent projects where these talents were implemented was with Blackmores, specifically the Impromy and Flexi brands, where she managed the marketing planning and delivery for both brands. Jezey has also managed her own marketing agency for the last five years, delivering results for SMEs by tailoring programs and campaigns to target key (removed online) growth opportunities both on and offline. With a bachelor’s degree in Communication and a Master of Marketing under her belt, Jezey has a distinctive understanding and flair for marketing strategy and practices that are proven, results-driven and innovative.

With these impressive experiences in mind, Jezey would be perfectly suited to businesses that fall within the FMCG, food, beverage, animal care, health, and wellness industries.

In her spare time, you will find her on mum duty to her beautiful children, pottering on her farm, rescuing, training and riding horses, at the gym where she trains MMA and exploring the wilderness.

Experience

RedJezebell Creative
Director
  • Delivering results for SME's across the country by tailoring programs and campaigns to target key growth opportunities inside their businesses and the broader market.
Blackmores
Senior Product Manager - Functional Foods
  • Delivering a 12-month integration project of acquired brands (Impromy and Flexi) into the Blackmores business and facilitating in collaboration with the existing team the development of the functional foods division.
  • This project also included rolling IsoWhey and WheyLess into the Functional Food division's portfolio and subsequently managing the marketing planning and delivery for all four brands for the year.
Probiotec Pharma
Marketing Manger
  • At Probiotec (a Melbourne based, publicly listed pharmaceutical company), responsible for marketing across brands Impromy, Flexi, Metabolic C12, Celebrity Slim, Gold Cross, David Craig, and Skin Basics.
  • A complex and diverse and role across a wide array of unique situations, requiring utilisation of broad marketing skills.
  • Drove development of an entirely new brand, commercialising the product from its origins as a clinical trial report. This process involved liaising closely with CSIRO to ensure research partnership compliance and developing the minimum viable product, brand position and identity, pitching the brand to pharmacies to gain distribution and ultimately iterations in market, based on consumer feedback and sales trends.
  • Supervised the international expansion of the Celebrity Slim brand into China and New Zealand.
  • Managed the full rebrand of the Skin Basic skincare line, the move of an extensive collection of TGA listed products, the CH1 compliant labelling, and the move of all 'food' (i.e., weight loss products) products to be COO compliant.
  • Implemented a six-month consumer research project for the Impromy and Flexi brands, ensuring key takeaways were implemented to drive an increase in brand awareness, market share, and sales growth.

Skills

  • Brand Strategy
  • Campaign Strategy
  • Campaign Management
  • Marketing Strategy
  • Copywriting

Qualifications

  • Bachelor Of Communications, RMIT
  • Masters Degree, Marketing, RMIT
  • Certificate 4 Music (Business), SBIT

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