Hannah Rowe

Hannah Rowe


From $599 per day + GST
Cemoh Type Cemoh Strategist
Location Brisbane
Cemoh Since June 2021
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Summary

Hannah Rowe is a Senior Marketer with over 12 years’ brand and marketing experience across Food & Beverages, Financial Services, insurance, and Not for Profit industries. Hannah is experienced in developing and executing strategies using the whole marketing mix. Results-driven, customer & people-focused and adaptable. Hannah brings the perfect measure of energy, integrity, and compassion to every team.

Hannah Rowe has the big brand experience, having spent 6 years at the well-known and loved meerkat brand, Compare the Market in the UK and Australia.

Hannah is experienced working with all levels of stakeholders, including the Board, CEO & Executive. Hannah has lead marketing teams for the last 5 years and has 12 years of experience managing agency and external creative stakeholders.

Portfolio

MS Queensland - Head of Marketing

  • Coaching & Leadership
  • Brand Strategy, guidance, and ongoing governance.
  • Agency procurement 
  • Media (Radio, Outdoor, Digital) buying 
  • Marketing strategy – Fundraising campaigns
  • PR strategy, Crisis Comms & media training
  • Internal & COVID comms
  • Digital Marketing campaigns strategy
  • Content strategy 
  • Customer Experience & Journey mapping
  • Understanding of NDIS navigation

Compare the Market (Australia) - Branding

  • Brand Strategy, guidance, and ongoing governance
  • Campaign planning & execution
  • Production management – TV, Radio, Outdoor & other
  • BTL project management 
  • Promotions – Licences, campaign, draws. 
  • Asset Management 
  • Campaign reporting

Compare the Market (UK) - Intregrated Marketing

  • ATL production management – TV, Radio, Outdoor 
  • BTL project management
  • Agency management
  • Asset Management
  • Social media planning, execution & scheduling
  • Campaign reporting

Spirit Pub Company (UK) - Branding executive

  • BTL & POS campaign planning & Execution
  • Agency Management
  • Bricks & Mortar Interior Branding & Experience
  • Annual brand plan 
  • Execution of Social media & Digital campaigns

Skills

  • Integrated brand & marketing strategies
  • Branding
  • PR & Crisis management
  • Media Planning & Buying
  • Digital Marketing

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