Summary
From her corporate experience as a consultant, Head of Marketing and an executive team member for local, national and international companies, Amanda has done it all. She has worked in the retail, health and fitness, logistics and food FMCG sectors, and has developed and executed low budget to multimillion-dollar marketing campaigns. Instrumental in orchestrating company strategies that encompass all facets of the business, Amanda brings exceptional skills and passion to her clients.
Amanda has a positive, proactive, and passionate nature combined with creativity and adaptability. A ‘hands-on’ and solutions focussed leader, Amanda has great interpersonal and communication skills, is always eager to develop new skills, and values teamwork in fast-paced and complex environments.
With 14 years of marketing experience, Amanda is the person you are looking for to help businesses evolve and successfully achieve marketing and business objectives.
Experience
Krispy Kreme Australia & New Zealand
Chief Marketing Officer & Innovation Manager
- Redevelopment of digital business, resulting in a 100% increase in sales, reach and conversion within 12 months.
- Created an integrated and effective social offering that enabled superior brand engagement and communication.
- Expanded digital platform, improving e-commerce and digital capabilities to exceed budget.
- Brand ownership, ensuring brand communication is consistent and of a high standard across all facets of the business.
- $5M marketing budget control and management.
- Delivered an innovative annual product development plan, successfully launching 20+ new products per year.
National Pregnancy
Marketing Manager
- Managed advertising and marketing activities.
- Worked closely with developers and designers to create new product ranges.
- Responsible for managing relationships and sponsorship opportunities.
- Developed campaigns, creative, photography shoots, coordinated events.
- Development and management of the eCommerce site and all digital marketing facets including improving functionality, SEO, conversions, IPS and ATV.
Transport and Logistics Service Provider
Business Manager
- Analysis of the business performance, staff and partnership management,
- Introduced new policies and procedures, reporting on trends and competitor activity.
- Website development and management.
- Created marketing strategies.
- Coordinated events and campaigns.
- Managed day-to-day online operations, sales and administration.