Summary
Alex is a Senior Digital Marketing Specialist with 5+ years of experience in SEM, SMM, SEO and web development (WordPress & Shopify).
He has worked both as an independent consultant for SaaS, Startups, B2B and B2C businesses, and with top local agencies such as Conversion Kings, PixelPalace, Crocodile Marketing, You&Co, Think Smart Marketing to name a few.
With more than 10,000 hours elbow-deep in web development and paid performance marketing, Alex will work with you to develop digital marketing strategies that will grow your business online.
Experience
Digital Marketing Consultant - AlexPilotto.com.au
Owner & Consultant
- Troubleshoot marketing funnels through data analysis, full-funnel strategy and implementation.
- Audience segmentation and re-marketing.
- PPC account management and optimisation.
- On-page UX analysis and recommendations. Reporting dashboard and performance insights.
- Email marketing (Klaviyo, Mailchimp).
- Landing page design & development.
Pixel Palace Pty Ltd
Digital Marketing Specialist
- SEO audits and optimisation for clients.
- Website development (WordPress and Shopify).
- Adhoc digital marketing.
Shopify Plus - Fitcover
Manager (Contract)
- Responsible for the development and launch of the new AU+NZ and US+CA Shopify Plus stores.
- Reviewed the current Shopify plus infostructure (apps, fulfilment processes, etc.).
- Strategised new website UX and streamlined back-end processes.
- Organised team and resources toward the launch.
- Developed, deployed + maintenance.