Web Development

Why & How to Split Test a Website (A/B Testing)
Blog

How to Guides, Web Development

Why & How to Split Test a Website (A/B Testing)

January 25, 2021

Part of clever marketing is understanding what works best. But how do you really know what type of website and content will convert? The experience will get you so far, but to really deliver results you need to understand about testing. It’s an old theory, but trial and error is sometimes the best source of […]

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Blog

Ecommerce, MarTech, Technology, User Experience, Web Development

What is an API and How Does it Work?

June 5, 2020

APIs, or Application Programming Interfaces, are a powerful piece of technology that many people may not even know about. But in fact, we’re all using them every single day.

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Blog

Technology, Web Development

Top Ten MUST USE WordPress Plugins

June 5, 2020

WordPress is one of the most widely used website building platforms in the world. Aside from the basics, WordPress offers plenty of plugins to make life easier. Here’s some of the best WordPress plugins you need to be using for your site.

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11 star digital experience
Blog

Marketing, Web Development

What’s Your Eleven-Star Digital Experience?

July 19, 2018

So how would a one-star digital experience differentiate to a five-star digital experience?

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slow website conversion funnel
Blog

Conversion Rate Optimisation, Design, SEO, Web Development

5 Reasons Why Your Website Sucks, Loses You Sales & How To Fix It

May 14, 2018

Your website has a huge impact on your brand and revenue. After all, it’s your most important salesperson.

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magento development
Blog

Web Development

Pros & Cons of Magento Web Development

January 29, 2018

I caught up with the team at iFactory to discuss their theory behind what makes Magento web development so special.

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