Start-Ups

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Business, Marketing, Start-Ups, Strategy

5 Things Gen Z Aussies Love to Buy

January 19, 2022

By 2030 Generation Z and Millennials will account for 48% of retail spending in Australia. Young shoppers are well-informed and looking to balance affordability and quality. Social media trends are the name of the game for Gen Z. Product novelty matters to them more than brand names. Many businesses market their products through social media […]

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start up mistakes
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Start-Ups

Three Start-Up Steps That Will Take Longer Than Anticipated – But You Can Get Through

July 3, 2016

By 2030 Generation Z and Millennials will account for 48% of retail spending in Australia. Young shoppers are well-informed and looking to balance affordability and quality. Social media trends are the name of the game for Gen Z. Product novelty matters to them more than brand names. Many businesses market their products through social media […]

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