Google Ads

Bid on your own brand name
Blog

Google Ads, PPC

Should You Bid On Your Own Brand Name in Google Ads?

January 19, 2021

Should you bid on your own brand name? This is a question that many marketers and brand owners ask whether they should or shouldn’t do.  Bidding on your own keyword is the practice of placing PPC bids on your brand name. Many business owners and marketers are now realizing that it makes sense to bid […]

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Blog

Content, Google Ads

What’s the difference between Bumper Ads vs. Skippable Ads?

February 21, 2020

The two most popular advert types available on YouTube through Google Ads are bumper and skippable in-stream. We’ve been running both for a client and wanted to share some brief notes about what we’ve seen.

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google new ads
Blog

Google Ads

Google Launches Two New Ad Types

May 20, 2019

Based on consumer research, Google has announced two new ad types. Read on to find out more!

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new google ads interface
Blog

Google Ads

What the New Google Ads Interface Means For Your Business

January 30, 2019

Google released a new Ads interface. It made it easier for business owners to navigate and added some features.

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what is ppc
Blog

Google Ads

What is PPC?

June 4, 2018

What I’ve tried to do here is tackle some of the more frequently asked questions around PPC that I get.

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adwords case study
Blog

Google Ads

Google Ads (Adwords) Case Study

January 30, 2018

I often find a new client Adwords account that hasn’t seen some love for a while, and this one was a perfect example.

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