Business

outsourced-marketing
Blog

Business, Marketing

Can an Outsourced Marketing Manager be as Effective as an Inhouse Marketing Manager?

April 19, 2021

There is absolutely no doubt that outsourcing has changed the business landscape for the better.
Outsourcing is a way to get the help you need on a limited or contract basis, without having to hire
full-time staff. Naturally, there are benefits to having everybody you need as permanent staff
members, but not every business can afford that.

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loyalty-program
Blog

Business, How to Guides, Marketing

How to Create a Winning Loyalty Program for B2C Customers

April 7, 2021

There are few things more valuable to a business than loyal customers. But how do you attract those customers and keep them loyal to your brand? Naturally, delivering great service and products is one thing, but a loyalty program is even better. Why are Loyalty Programs So Important? People in today’s world want to make […]

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influencer seo
Blog

Business, Content, Facebook, Instagram, Marketing, SEO, Social Media

How Influencers Can Impact Your SEO

March 29, 2021

By now, most people have heard of influencers. However, there is sometimes a misconception about who they are and what they can do for you. Perhaps the most well-known types of influencers are in the fashion, fitness or beauty industries, but influencers are everywhere. Influencers have become a staple of the modern marketing environment, but […]

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Dog, Stars, Cash Cows and Question Marks
Blog

Business, Marketing, News, Strategy

Dog, Stars, Cash Cows and Question Marks

February 25, 2021

You might ask what we’re talking about with this article. What do dogs, stars, cash cows, and question marks have to do with my business? Don’t worry, we haven’t lost our collective minds, and all will be revealed. What we’re talking about is a portfolio planning model developed by Bruce Henderson of the Boston Consulting […]

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Simon Dell
Blog

Business

Brisbane Business Hub Presentation

November 19, 2020

Simon’s presentation at Brisbane Business Hub on behalf of CCIQ is available to review at the following link here. It runs through two key areas: some marketing theory and then 10 ideas about how to improve your own business marketing.

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