Business, How to Guides, User Experience
Online reviews have become a powerful tool for consumers to share their experiences and influence the decision making of other customers. Here's what to do if you get a bad review.
Learn More
Business, Marketing
Rebranding can be a double-edged sword, offering the promise of rejuvenation while also carrying the risk of alienating loyal customers and damaging brand equity. We take a look at four recent rebrand fails and what went wrong.
Learn More
Business, How to Guides
As the conclusion of a marketing job interview approaches, the interviewer often asks, "Do you have any questions for us?" This pivotal moment offers a golden opportunity for you, the interviewee, to showcase your genuine interest, understanding, and eagerness to excel in the role. Here are 10 questions to get you started.
Learn More
Business, Content
The link to my Lead Generation presentation on Thursday 1st Feb 2024.
Learn More
Business, Marketing, Strategy
As a B2C enterprise, successfully reaching and engaging with your target audience is your fundamental goal. See how a Fractional CMO can help you succeed.
Learn More
Business, Marketing, Strategy
Do you operate in the B2B space and looking to improve your exposure and sales rate? A Fractional CMO can work towards achieving these goals for you, all in a flexible and cost effective way.
Learn More