Business, Marketing
The generalist marketer is becoming a rarity, with 'specialist marketers' being more sought after. We take a look at the importance of depth of knowledge instead of broad knowledge and what roles you should be looking to employ for.
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Business, Marketing, Start-Ups
Unsure of the type of marketing team your business should have? We take a deep dive to uncover the appropriate marketing team for every business size.
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Business, How to Guides, User Experience
Online reviews have become a powerful tool for consumers to share their experiences and influence the decision making of other customers. Here's what to do if you get a bad review.
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Business, Marketing
Rebranding can be a double-edged sword, offering the promise of rejuvenation while also carrying the risk of alienating loyal customers and damaging brand equity. We take a look at four recent rebrand fails and what went wrong.
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Business, How to Guides
As the conclusion of a marketing job interview approaches, the interviewer often asks, "Do you have any questions for us?" This pivotal moment offers a golden opportunity for you, the interviewee, to showcase your genuine interest, understanding, and eagerness to excel in the role. Here are 10 questions to get you started.
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Business, Content
The link to my Lead Generation presentation on Thursday 1st Feb 2024.
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