Business

Rebrand
Blog

Business, Marketing

Three 2023 Rebrands Failed To Hit The Mark – Twitter/X, I ❤️ NY and HBOMax.

February 20, 2024

Rebranding can be a double-edged sword, offering the promise of rejuvenation while also carrying the risk of alienating loyal customers and damaging brand equity. We take a look at four recent rebrand fails and what went wrong.

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Interview
Blog

Business, How to Guides

10 Questions You Should Be Asking In Your Marketing Interview

February 20, 2024

As the conclusion of a marketing job interview approaches, the interviewer often asks, "Do you have any questions for us?" This pivotal moment offers a golden opportunity for you, the interviewee, to showcase your genuine interest, understanding, and eagerness to excel in the role. Here are 10 questions to get you started.

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Blog

Business, Content

“Help! I need more customers!” presentation @ BBH, 1st Feb 2024

February 1, 2024

The link to my Lead Generation presentation on Thursday 1st Feb 2024.

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B2C
Blog

Business, Marketing, Strategy

What Does a Fractional CMO Do for B2C Companies?

December 5, 2023

As a B2C enterprise, successfully reaching and engaging with your target audience is your fundamental goal. See how a Fractional CMO can help you succeed.

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B2B
Blog

Business, Marketing, Strategy

What Does a Fractional CMO Do for B2B Companies?

November 28, 2023

Do you operate in the B2B space and looking to improve your exposure and sales rate? A Fractional CMO can work towards achieving these goals for you, all in a flexible and cost effective way.

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Fractional CMO
Blog

Business, Marketing, Strategy

What Does a Successful Fractional CMO Do?

November 21, 2023

In this article, we'll uncover the various elements and offerings of a Fractional CMO and why they can be vital to the success of your business.

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