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Social Media
Many of us have heard the term “social media algorithms”, and depending on how much time you spend on social media, you’ve probably noticed changes in your news feed. Many may have even seen Adam Mosseri- Instagram CEO – announce the changes to the Instagram algorithm. But what does that mean for consumers, businesses and, […]
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Content, SEO, Social Media, Videos
A solid content marketing strategy is one of the most important ways a business can grow. It can help you communicate your brand identity, attract interest from prospects, and continually engage your market. It also establishes your authority in your industry to build trust. However, the evolution of content marketing means that achieving these outcomes […]
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Marketing, Technology, User Experience
Augmented Reality (AR) is still a relatively new technology. Using augmented reality technology in marketing still has a novelty factor, so there is a lot of interest in it from both consumers and marketers. Consumers are likely to stop and interact with AR-integrated marketing out of pure curiosity, allowing more of your marketing messages to […]
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PODCAST EP 112
This week we talk about all things loyalty marketing, how to kept your customer loyal, how to keep them coming back and most importantly, how to keep them spending with you. Joined by fellow podcast host and loyalty marketing expert Paula Thomas. Simon and Paula give you everything you need to know on how to keep your customers loyal.
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PODCAST EP 111
Ever wonder what happens at the end of the fishing rod once it’s launched into the ocean? Simon talks with Phil West, the co-founder of Siren Cameras, about his amazing story of creative innovation and developing a product for a market that not many people had insight on. Listen in to learn about Phil and his partner’s journey to get their product to market.
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PODCAST EP 110
Being able to generate leads for your business is key to growing your business, but how do you generate leads? In this episode, Simon chats with Jaclyn Curtis, COO of Bant.io, a B2B lead generation solution, who has developed a solution that will help you generate leads and grow your business.
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